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LOMA 321 Overview
LOMA 321 is an interactive online course that uses a variety of media to provide an overview of the marketing process in insurance companies, with a focus on how companies identify customer needs, match products and services to those needs, and connect with customers in a complex marketing environment.
The course utilizes extensive examples and interactive exercises to help learners understand and apply the principles in their own work environments.
Topics
- An Introduction to Marketing
- Creating Customer Value and Satisfaction
- Collecting and Managing Marketing Information
- How Companies Manage Marketing
- Market Segmentation and Target Marketing
- Product Concepts
- Pricing Insurance Products
- Marketing Communication Strategy
- Personal Selling
- Advertising, Sales Promotions, and Publicity
- Distribution
Objectives
- Describe the marketing process and how marketing creates utility and facilitates the exchange process in a challenging business environment.
- Describe how insurers create customer value and satisfaction by using tools such as customer journey mapping, customer experience management (CEM) and customer relationship management (CRM) software to better understand the purchase decision process and the customer journey.
- Identify the four basic stages in the management process and describe marketing strategy.
- List the ways in which marketers segment consumer and organizational markets and the characteristics of market segments that insurance companies often target.
- Describe basic product concepts such as the product life cycle and product development and identify considerations unique to insurance pricing.
- Describe the personal selling process and distinguish among the types of financial professionals who sell insurance products.
- Describe how promotion, advertising, and publicity are used in insurance marketing.
- Describe direct and intermediary distribution and factors an insurer considers when making decisions about which distribution systems to use.
Pricing and Enrollment
Pricing
See North American course pricing.
Enrolling in Courses With Proctored Exams
- Log in to your LOMA Learning account using your login ID and password.
- Browse the Learning Catalog for the course in which you would like to enroll.
- Select ADD TO CART next to the items in which you would like to enroll.
- Return to the catalog to continue searching for courses and add additional items to your shopping cart, or click the shopping cart to check out.
- Note: if you have not already done so, you will be prompted to log in to the LOMA learning system at this time. Once you have successfully logged in, click the shopping cart again to begin the checkout process.
- Review your shopping cart, and add any promotional or order discount code. Click CHECK OUT to proceed.
- If you are purchasing a physical product (example: a textbook), complete the SHIPPING information screen.
- Enter payment information.
- If your company has set up direct billing with LOMA, an account code will appear next to the “Bill My Company” field.
- If you are using direct-to-company billing method, ensure that the radio button next to the “Bill My Company” field is selected and then click “Next” to continue.
- If you are paying for your enrollment by credit card, enter all of the required fields for a credit card transaction. Once you have provided all of the required information, click “Next” to continue.
- Review your order, accept LOMA’s Terms and Conditions, and click BUY NOW. An enrollment confirmation will be emailed to you.