LIMRA.com and LOMA.org will be offline for scheduled maintenance on September 14, 2026, from 7 p.m. to 12 a.m. ET.
Overview
Meeting Customer Needs with Insurance and Annuities introduces how insurance works, key industry concepts, and how solutions address real world needs. It covers the roles of insurers, distributors, and regulators, and how risk influences product design, pricing, and coverage.
You’ll also explore life, health, annuity, and retirement products and how each meets customer needs in retail and workplace markets, along with the industry’s noble purpose and engaging activities that bring the learning to life.
The revised LOMA 281 launched July 1, 2026. Visit the Important Updates page for more details.
Duration
10-16 hours to complete
Related Designations
FLMI Level 1 Certificate in Insurance Fundamentals,
Associate, Life Management Institute,
Fellow, Life Management Institute,
Associate, Customer Service,
Associate, Insurance Regulatory Compliance,
Associate, Reinsurance Administration
Topics
-
The Noble Mission of the Insurance Industry
-
The Insurance Industry Ecosystem: Companies, Distributors, Role of Government
-
Risk and Determining Insurable Risk
-
Financial Aspects of Insurance Products
-
Insurance Policies as Contracts
-
Individual Life Insurance Policy Provisions
-
Individual Life Insurance Products: Term, Whole Life, and Universal Products
-
Individual Health Insurance Products: Medical Expense, Disbility, and Long-term Care Products
-
Supplemental Benefits and Riders
-
Annuity Basics
-
Annuity Products
-
Insurance Products as Workplace Benefits
-
Group Insurance Basics
-
Workplace Retirement Plans
Objectives
-
Explain the role of insurance and how insurers operate within the global financial services environment
-
Apply fundamental risk management and underwriting concepts used to assess and price risk
-
Describe how insurance products and designed to be financially sound, competitive, and profitable
-
Understand the legal principles of insurance contracts and key policy provisions
-
Compare major life, health, and annuities products and their features
-
Describe how policy benefits, riders, and options meet consumer needs
-
Explain group insurance, workplace benefits, and retirement plan fundamentals
Pricing and Enrollment
Pricing
See North American course pricing.
Enrolling in Courses With Proctored Exams
- Log in to your LOMA Learning account using your login ID and password.
- Browse the Learning Catalog for the course in which you would like to enroll.
- Select ADD TO CART next to the items in which you would like to enroll.
- Return to the catalog to continue searching for courses and add additional items to your shopping cart, or click the shopping cart to check out.
- Note: if you have not already done so, you will be prompted to log in to the LOMA learning system at this time. Once you have successfully logged in, click the shopping cart again to begin the checkout process.
- Review your shopping cart, and add any promotional or order discount code. Click CHECK OUT to proceed.
- If you are purchasing a physical product (example: a textbook), complete the SHIPPING information screen.
- Enter payment information.
- If your company has set up direct billing with LOMA, an account code will appear next to the “Bill My Company” field.
- If you are using direct-to-company billing method, ensure that the radio button next to the “Bill My Company” field is selected and then click “Next” to continue.
- If you are paying for your enrollment by credit card, enter all of the required fields for a credit card transaction. Once you have provided all of the required information, click “Next” to continue.
- Review your order, accept LOMA’s Terms and Conditions, and click BUY NOW. An enrollment confirmation will be emailed to you.
