LOMA 281 — Meeting Customer Needs With Insurance and Annuities

Overview

Meeting Customer Needs with Insurance and Annuities introduces how insurance works, key industry concepts, and how solutions address real world needs. It covers the roles of insurers, distributors, and regulators, and how risk influences product design, pricing, and coverage.

You’ll also explore life, health, annuity, and retirement products and how each meets customer needs in retail and workplace markets, along with the industry’s noble purpose and engaging activities that bring the learning to life.

The revised LOMA 281 launched July 1, 2026. Visit the Important Updates page for more details.

Duration

10-16 hours to complete

Related Designations

FLMI Level 1 Certificate in Insurance Fundamentals,

Associate, Life Management Institute,

Fellow, Life Management Institute,

Associate, Customer Service,

Associate, Insurance Regulatory Compliance,

Associate, Reinsurance Administration

Topics

The Noble Mission of the Insurance Industry
The Insurance Industry Ecosystem: Companies, Distributors, Role of Government
Risk and Determining Insurable Risk
Financial Aspects of Insurance Products
Insurance Policies as Contracts
Individual Life Insurance Policy Provisions
Individual Life Insurance Products: Term, Whole Life, and Universal Products
Individual Health Insurance Products: Medical Expense, Disbility, and Long-term Care Products
Supplemental Benefits and Riders
Annuity Basics
Annuity Products
Insurance Products as Workplace Benefits
Group Insurance Basics
Workplace Retirement Plans

Objectives

Explain the role of insurance and how insurers operate within the global financial services environment
Apply fundamental risk management and underwriting concepts used to assess and price risk
Describe how insurance products and designed to be financially sound, competitive, and profitable
Understand the legal principles of insurance contracts and key policy provisions
Compare major life, health, and annuities products and their features
Describe how policy benefits, riders, and options meet consumer needs
Explain group insurance, workplace benefits, and retirement plan fundamentals

Format

Course Format

LOMA's popular online interactive designation courses teach important industry concepts through an engaging, highly interactive, multi-media approach that often includes integrated video, audio, and scenario-based learning.

Technical Requirements for LOMA Online Courses

Exam Format

Integrated Exams

Online interactive designation courses include self-proctored exams — the modularized examinations are built right into the course as part of the learning experience. No separate exam enrollment required!

Pricing and Enrollment

Pricing

See North American course pricing.

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