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LOMA 281 — Meeting Customer Needs with Insurance and Annuities

Course Type: Designation, Highly Interactive Online Course
Topics: Life Insurance
Designations: ACS, AIRC, ALMI, ARA, CX Essentials, FLMI, FLMI Level I
Language: Chinese (simplified), English, French


Part of the Need 2 Know series, LOMA 281 is an online course that uses a variety of media to teach principles of insurance, insurance products, and the policyowner’s contractual rights. The course describes the features of individual and group life insurance and annuity products, and emphasizes how insurance companies serve customers and meet customer needs through the products they provide.


  • Introduction to Risk and Insurance
  • The Life and Health Insurance Industry and Its Regulation
  • Life Insurance Policies as Contracts
  • Financial Design of Life Insurance Products
  • Meeting Customer Needs
  • Term Life Insurance
  • Cash Value Life Insurance
  • Supplemental Benefits
  • Individual Life Insurance Policy Provisions
  • Life Insurance Policy Ownership Rights
  • Annuities
  • Principles of Group Insurance
  • Group Life Insurance
  • Group Retirement Plans
  • Health Insurance Overview

Module 1: What Is Insurance?

Explore what customers know — and don’t know — about insurance products. This module teaches important principles of insurance, including:

  • Risk and risk management
  • Regulation of insurance
  • Life insurance as a contract
  • The value exchange in an insurance transaction

Module 2: Using Products to Meet Customer Needs

In this lesson, Michael Holden, a financial planner, encounters several customers in different financial situations. By watching Michael interact with his clients, you will see how insurers use various insurance and annuity products to meet customer needs. Some of the topics addressed in this module include:

  • Term life insurance
  • Cash value life insurance
  • Fixed and variable annuity products
  • Health insurance

Module 3: More About Life Insurance

What happens after a life insurance policy is in force? What information might customers need to know? In this lesson, you’ll see how Gloria, a seasoned customer service representative, helps policyowners and their loved ones understand the features of their policies, such as:

  • Supplemental benefits
  • Policy provisions
  • Ownership rights

Module 4: Group Products

Group products are often a large part of an individual’s overall financial strategy. In this module, you’ll learn about the types of group products available and the important role they play in meeting customer needs. Specific topics include:

  • Characteristics of group insurance
  • Group retirement plans

Course Format

LOMA's popular online interactive courses teach important industry concepts through an engaging, highly interactive, multi-media approach that often includes integrated video, audio and scenario-based learning. Online interactive courses are designation courses with integrated exams—the modularized examinations are built right into the course as part of the learning experience. No separate exam enrollment is required.

Exam Format

Integrated Exams

Online interactive courses are self-proctored designation courses—the modularized examinations are built right into the course as part of the learning experience. No separate exam enrollment required!

How to Enroll

Enrolling in an Online Designation Course

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