"Operations & Innovation: Harnessing Internal Assets to Increase Revenue as the Result of Innovation and Operational Planning "
LIC Webinar presented September 24, 2024 by:
Tim Heaton of Heaton Consulting
Mark Rothwell of The Brand Matters
Chris Downs of New Resources Consulting
Handouts: Slides  |  Project Charter Template  |  Project Charter Illustration

Technology and customer expectations are continually evolving. To maintain or grow market share, you will at some point be facing decisions on big operational investments. What role does the brand promises, company long-term strategy, external stakeholder feedback and customer value, among other items, weigh on these major decisions? Understand how to improve decision-making and outcomes when pursuing large operational investments.

Continuing with the theme of Strategic Execution, this webinar will cover how to execute big changes within an organization by developing a project charter. We will provide a project charter template and highlight key take-aways related to business justification, measurable objectives, resource planning, stakeholder roles and corporate governance. The use of a charter is typically used with an IT project but has broader uses and can be scaled for any transformative change.

Part 3 of a 3-part Strategy Execution Webinar Series:

• Recording of Part 1 Strategy Execution
• Recording of Part 2 Brand, Marketing and Sales Impact
• Recording of Part 3 Operations and Innovation