Insurance Immersion — Canada

Industry Overview

• Financial institutions and types of insurers
• Perceptions of the insurance industry
• Product definitions
• Canadian insurance industry size and trends

Life Insurance Products

• Types and features of life insurance products: term, whole life, and universal life
• Needs met by life insurance products
• Supplemental benefits
• Life insurance trends
• Product distribution
• Pricing life insurance and product profitability

Insurance Wealth Products

• Types and features of wealth products: annuities and segregated funds
• Needs met by wealth products
• Annuity payout options
• Segregated funds versus mutual funds
• Insurance wealth trends
• Product distribution

Sales and Service

• What’s in it for the consumer
• Traditional sales process
• Capital needs analysis

Regulation, Compliance, and Market Conduct

• Legislation
• Regulatory bodies
• Compliance
• Market conduct

Insurance Company Operations

• Essential operational functions
• New business
• Underwriting
• Customer service
• Claims
• Operational performance and measures

Finance and Risk Management

• Solvency and profitability
• Reinsurance
• Cash flow
• Financial statements
• Capital requirements
• Accounting standards
• Risk management
• Regulatory and compliance requirements, guidelines, and monitoring

The Changing Insurance Landscape

• Traditional versus modern business approaches
• Distribution channels and preferences
• Artificial intelligence
• Fraud
• InsurTech

• Public in-person or virtual sessions: Instructor-led training for participants who attend at a common location or virtual platform
• Company-hosted in-person or virtual sessions: Instructor-led training at your location or through a virtual platform for your company staff

Participants receive credit for LOMA 281 and LOMA 291, resulting in the FLMI Level 1 Certificate in Insurance Fundamentals. This foundational certificate offers a jumpstart to earning the prestigious ALMI and FLMI designations and demonstrates industry know-how and commitment.

Participants must attend all modules of the Insurance Immersion program to receive course credit.

• Newly recruited professionals who need to learn about the industry
• Emerging leaders who need a broader perspective of the business
• Skilled professionals with roles expanding beyond a single business unit

Date: April 7–9, 2026

Meeting Times (subject to change):
Tuesday, April 7: 8:00 a.m. to 5:00 p.m. ET
Wednesday, April 8: 8:00 a.m. to 5:00 p.m. ET
Thursday, April 9: 8:00 a.m. to 4:30 p.m. ET

Venue:
Manulife
200 Bloor Street East
West BC Room
Toronto, ON

FEES AND REGISTRATION

Early-Bird Rate (Register by March 6, 2026)
LIMRA or LOMA members: CD$2,700 + HST
Non-members: CD$3,500 + HST

Regular Rates (Register after March 6, 2026)
LIMRA or LOMA members: CD$3,200 + HST
Non-members: CD$4,200 + HST

The program fee includes three days of live instruction, group activities and discussions, program materials, plus breakfast and lunch each day.

TO REGISTER, CLICK HERE.

LL Global Cancellation Policy:

If this event is cancelled by LOMA for any reason, LOMA shall refund any registration fees that have been paid by the registrant. Under no circumstances, however, shall LOMA be liable to the registrant for any other expenses including, but not limited to, airfare and hotel expenses incurred by the registrant.

Registrant Cancellation Policy:

All cancellations must be received by LOMA in writing by emailing customer.service@limra.com. Cancellations received on or before March 20, 2026 will be refunded, less the CD$250 administrative charge. No refunds will be issued after March 20, 2026.

For more information about this session, please contact LOMA Canada at lomacanada@loma.org. For registration questions, please contact Customer Service.

Ray is Vice-President at Zinnia Canada. He possesses 30 years of experience as an insurance advisor, with senior leadership roles in the financial services and technology industries. He has extensive expertise leading sales, marketing, account management, and customer success teams at top Insurtech organizations over the past 12 years. He serves as a strategic advisor to industry carriers, distributors, Insurtech and Fintech startups, specializing in growth strategies and innovation, and has a track record of guiding management teams and advisors at North America’s largest carriers and distributors to achieve substantial business growth. He is an active member of the Advocis Technology and Innovation Committee and a recognized thought-leader, regularly speaking at industry events and on podcasts.

Mark is Vice-President, Insurance Pricing and Finance at Equitable Life of Canada. He has over 20 years’ experience, including in technical roles in investments and valuation, and pricing and product development, and is passionate about finding practical applications of risk management through insurance. He was formerly Assistant Vice-President, Insurance Product Management, Retail Advice and Solutions, Sun Life and was responsible for their life products and how they help Canadians achieve lifetime financial security. He spent three years leading Sun Life’s large case pricing team, tailoring solutions for advisors and their affluent clients. While serving on the third-party distribution team, he enjoyed the competitive atmosphere and assessing how each case was unique and brought new challenges.

Mark is a fellow of the Society of Actuaries and Canadian Institute of Actuaries, as well as a Chartered Enterprise Risk Analyst with the Society of Actuaries. It was in pursuit of the actuarial designations that he developed an excitement for the practical applications of risk management through insurance. As an actuary, he is able to look “behind the curtain” of many insurance designs and strategies and use his expertise to really understand what is going on.

Frank began his career in financial services in October 1987, helping families and business owners develop financial plans. After completing the CLU designation in 1993, for which he received the Leslie W. Dunstall medal for the highest academic results in Ontario, Frank shifted the focus of his practice to the affluent and business owner-markets.

Frank later took on the role of Branch Marketing Consultant in Sun Life Financial’s largest Canadian branch office, working with the top 40 advisors to help them learn the function and application of new insurance and investment products. Since that time, Frank has worked in director and management consulting roles with several large financial services organizations, including CCH Canadian Inc., the Canadian Securities Institute and Sun Life Financial.

Frank joined Page and Associates Ltd. in 2004. In his current role as Vice-President, Operations and Account Executive, his focus is on managing the systems and processes that support the firm’s advisors. Frank also consults with advisors on cases involving their affluent and business-owner clients to deliver sound financial planning, tax and estate planning advice and portfolio management services.

Cass is a partner in PricewaterhouseCoopers LLP’s Financial Services practice, working in the Assurance Group based in Toronto. She joined the firm in 2009 and has over 14 years of experience. She provides audit and advisory services to financial services clients, primarily insurance companies, and leads a range of insurance audit and assurance engagements with teams across Canada. She works with Canadian public companies and other regulated financial institutions, including life insurers, property and casualty insurers, as well as banks and asset management companies. Cass speaks on IFRS accounting developments at insurance industry events.

Bence is a senior manager in PricewaterhouseCoopers LLP’s Financial Services practice. With over nine years of experience, he provides audit and advisory services to financial services clients, primarily insurance and reinsurance companies. He has supported clients through a range of projects including initial public offerings, implementation of internal controls over financial reporting under both PCAOB and other frameworks, and accounting advisory programs. Bence leads a range of insurance audits and IFRS 17 implementation assurance engagements with teams across Canada and previously, in Hong Kong.