Your Link to the Financial Services Industry
MarketFacts Media Kit
About MarketFacts
MarketFacts serves to help our readers improve their marketing and distribution effectiveness, with a broad array of articles authored by the leading minds in the industry. Each issue provides a comprehensive look into the forces that help executive decision makers grow their companies — whether they are insurers, banks, brokerage firms, investment companies, or institutional corporations.
Among the topics covered are:
- Distribution strategies
- Organizational growth
- Consumer behavior and buying preferences
- Market segmentation
- Technology advancements in the marketing and
distribution of financial products and services - Marketing and communication strategies
- Issues facing companies that offer insurance,
workplace benefits, and annuity products
and services - Product innovation, development, and advancement
- Sales and management development
- Legislation and regulation impacting the industry
- Globalization and financial integration
About LIMRA and LOMA
LIMRA and LOMA have a combined membership of nearly 1,200 insurance and financial services companies in 71 countries worldwide.
LIMRA has served the industry since 1916 — helping to advance financial services by empowering nearly 700 companies in 53 countries with knowledge, insights, connections, and solutions. We provide our members with global research, consulting, assessment, development, and compliance and regulatory services in the areas of insurance, workplace benefits, and annuities.
To learn more about LIMRA, please visit www.limra.com.
LOMA — established in 1924 — helps to advance the financial services industry by empowering more than 900 companies in 57 countries with knowledge, insights, connections, and solutions. We promote excellence in management and operations, helping our member companies deal with challenges in the areas of technology, financial management, customer service, human resources, and education. The FLMI program has long been a designation of professionalism for the life insurance industry, and our courses develop expertise in financial services.
To learn more about LOMA, please visit www.loma.org.
Readership and Purchasing Power
In 2021, we brought together two award-winning magazines, LIMRA MarketFacts and LOMA Resource. The new MarketFacts offers the best of both publications to industry leaders. As of July 2022, we are going fully digital, to enhance our member experience. Approximately 22,000 individuals at member organizations subscribe to our interactive digital edition.
As the premier publication for executive management in the financial services industry, MarketFacts reaches high-level decision makers with substantial purchasing power. Our readership is primarily composed of senior executives and upper-level managers with the authority to make purchase decisions within their respective companies.
MarketFacts Reaches Decision Makers, and Delivers Buying Power
- CEO, CIO, CFO, and other C-suite executives.
- 80 percent of our readers are decision makers.
- Premium income of our audience in North America totals over $1 trillion.
- The typical reader works at an insurance company with more than 3,000 employees.
- Our members account for 95 percent of the $19.6 trillion worth of life insurance in force in the United States.
- IT spending among these life insurers is estimated to be $400 billion.
- Over half our readers are involved in the purchasing process of systems, services, and related products, including: policy administration systems, consulting services, financial or accounting software, e-commerce/internet systems, document management/imaging, reinsurance and bank services/asset management.
Our readers represent diverse functions across their organizations that include:
- Information technology
- Product development and support
- Distribution channels
- Marketing and communications
- Sales force training and development
- Management and executive training and development
Our readers also attend LIMRA and LOMA industry conferences and events that connect people to industry-specific research, knowledge, and solutions. MarketFacts receives bonus distribution at key events, as well as to LL Global Board, committee, and council members. We also offer opportunities to combine promotion through both advertising in the magazine and exhibiting at conferences. Please visit www.limra.com/conferences for LIMRA’s 2022 events and www.loma.org/events/conferences for LOMA’s 2022 events.
Editorial Calendar and Publication Schedule
July 2022 – January 2023 Issues
|
Issue |
Focus Topic |
Bonus Distribution | Deadlines |
|
Digital distribution - first week of month |
In addition to focus articles, monthly content may feature insurance, workplace, annuities, and global trends |
||
| July | Workplace Benefits: Research and insights on trends in the workplace. |
Supp. Health/ DI/LTC Conference Insurance Inspired Conference (Asia) e-newsletters Social Media |
Articles/ad close: May 31 Ad materials: June 15 |
| August | Technology: Tech trends in the industry. |
Advanced Sales Forum e-newsletters Social Media |
Articles/ad close: June 30 Ad materials: July 15 |
| September | Annuities | Compliance/ Financial Crimes Conference e-newsletters Social Media |
Article/ad close: July 29 Ad materials: August 15 |
| October | LIMRA Annual Conference Uncertain Times: Unprecedented Opportunities |
LIMRA Annual Conference Latin American Conference e-newsletters Social Media |
Articles/ad close: August 31 Ad materials: September 15 |
| November | Customer Experience: Trends in improving customer experience in the insurance and financial services industry. |
e-newsletters Social Media |
Articles/ad close: September 30 Ad materials: October 17 |
| December | Non-specific | e-newsletters Social Media |
Articles/ad close: October 31 Ad materials: November 15 |
| January 2023 | Industry Forecast 2023: Industry CEOs discuss their top-of-mind issues in tech, workplace, retirement, CX, talent, and more. Includes executive perspectives on the long-term outlook for the industry. |
LL Global Board and Committees e-newsletters Social Media |
Articles/ad close: November 30 Ad materials: December 15 |
Note: The number of advertisements included in each issue will be at the discretion of the publisher.
2022 Advertising Space Rates
|
Ad Choice |
Single Issue |
3 Issues |
6 Issues |
|
Landing Page Ad |
$3,500 |
$10,000 |
$20,000 |
|
Article Sidebar Ad |
$1,500 |
$4,000 |
$8,000 |
| 1-Page Advertorial (700 px wide, JPEG) (appears with company logo on landing page and in article format) |
$4,500 |
$13,500 |
$26,000 |
Note: Advertisers with current contracts for 2022 should contact Kristie Thymes at kristie@partnerspr.com for updated offerings.
Ad Placement
Other Opportunities
Banner Ad on LOMA's Website
- Over 240,000 total page views a month; 45,000 on home page alone
The site features information about LOMA’s education programs, conferences, research and more. You can choose from a LOMA home page ad, an ad that appears on many other Web pages, or choose a specific page.
Home page banners:
Standard: size 262 x 140 pixels, $3,500 a month.
(Home page purchase also includes a 262 x 140 pixel banner on 1 or 2 high-traffic inside pages.)
Inside page banners:
Standard: 262 x 140 pixels, $1,200 a month on a high-traffic page.
Tech Directory banner: $1,200 a month
Note: All banner ads subject to rotation
Banner specs: GIF (preferred) or jpg files. No Flash.
Animation OK. 3 loops max.
Maximum file size: 50 kb Please supply link, do not build link into ad
Note: LIMRA and LOMA members will receive a 5% discount on website banner ads.
Thought Leadership Sponsorship Package
MarketFacts offers the innovative Thought Leadership Sponsorship, which gives you extensive, year-round multimedia exposure highlighting your company’s thought leadership, brand and products/services to an audience composed of insurance management professionals at LIMRA and LOMA member companies, which represent assets of 2.8 trillion and premium income of $633 billion in North America.
Technology Directory
The Technology Directory is online year-round, as a featured part of LOMA’s website. It receives over 65,000 views annually.
E-Newsletter Sponsorship Ads
A limited number of sponsorships for the Member Connection e-newsletter are available.
Distribution: Over 22,000 monthly, opt-in list.
Cost: $1,800 month (primary); $1,200 month (secondary)
Ad size: 200 x 200 pixels or 350 x 150 pixels. GIF files only, no animation.
Sponsored White Papers
We will post your white paper on www.loma.org (White Paper Page) and promote with a banner ad linking to it.
Cost: $3,200 a month.
Advertising Policies
- Insertion orders are required and must contain full instructions. Submitting an order implies acceptance of all terms outlined in this Media Kit.
- Payment for advertising is due 30 days after the invoice date. A service charge of 1½ percent per month (18 percent per year) will be charged to accounts overdue by 30 days or more.
Contract Regulations
- The publisher’s liability for any error will not exceed the charge for the advertisement in question.
- The publisher shall not be liable for any costs or damages if, for any reason, an advertisement is not published.
- The publisher is not liable for delays in delivery and/or nondelivery in the event of fire, flood, or act of God, labor or material shortage, transportation interruption, or any condition beyond the control of the publisher that affects production or delivery.
- The publisher shall hold the advertiser and/or its agency liable for such monies that are due and payable to the publisher for advertising that was ordered by the advertiser/agent and published.
- The positioning of advertisements is at the discretion of the publisher unless the advertiser/agent agrees to pay for a special position in the magazine.
- Ad orders may be canceled by the publisher if the advertiser/agent fails to pay accounts when due.
Permission Requests
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