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Assess Key Personality Components

This unique personality assessment helps you:

  • Identify individuals with the selling style that best fits your products and markets
  • Personalize the recruiting pitch to highlight the right motivators
  • Develop an individualized training program that builds on the strengths of the candidate's selling style
  • Coach and manage based on communication preferences

The Personality Styles Profile measures key personality components such as achievement orientation, self-confidence, leadership, persuasiveness, persistence, and concern for others. These individual component scores are then analyzed to describe the candidate in terms of three fundamental sales styles:

  • Dynamic — Ambitious, competitive, and assertive
  • Analytic — Logical, methodical, and low-pressure
  • Interpersonal — Warm, friendly, and sincerely interested in other people

You will understand candidates' likely approach to selling and what that means for coaching and managing. Each report includes a recruiting and selection guide comprising interview questions for "red flagged" sales behaviors and a coaching and management guide.


Currently available in the United States, Canada, the Caribbean, Latin America, China, Hong Kong, Japan, Korea, India, Malaysia, The Philippines, Singapore, and Taiwan. Please contact us if it is not already available in your country.

Personality Styles Profile is a trademark of LL Global Services, Inc.

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© 2024, LL Global, Inc. Unauthorized use, reproduction, or reprinting of this material (or any portion thereof) for any purpose without express written permission from LL Global (LIMRA and LOMA) is strictly prohibited, including, without limitation, use with any current or future form of an Artificial Intelligence tool or engine.