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Surveys and Benchmarks

Independently and also with the support of LIMRA research staff and member companies, LIC conducts systematic surveys and benchmark reports on topics that are of interest to our members. We have been tracking sales data for the Final Expense and Preneed markets for many years, and offer participating member companies the opportunity to include questions of interest to them.

LIC Final Expense Survey 

Each year since 2009, the Life Insurers Council has conducted a comprehensive survey of the final expense insurance market, focusing on companies that sell through IMOs. The latest LIC Final Expense Survey Report (2020 Sales Data) was published in June 2020 and covers 24 carriers with a total of $5.89B in final expense sales. The report is complimentary for LIC members, $850 for LIMRA/LOMA members, and $1,055 for nonmembers.

LIC Preneed Survey 

Each year, LIC conducts a comprehensive survey of the preneed insurance market, tracking preneed sales and inforce data since 2007. The 2020 LIC Preneed Survey Report is available now (published June 2020), including 15 companies with total preneed sales of $1.547B . The Preneed Survey Report is complimentary for LIC members, $440 for LIMRA/LOMA members, and $540 for nonmembers.

LIC Smaller Company Fixed Annuity Survey

Although it’s true that the largest companies produce a significant percentage of fixed annuity sales, it’s also true that there are many smaller companies who actively market and sell these products. Yet industry annuity sales reports only reflect results from the largest carriers. This year LIC conducted a ground-breaking study of the companies smaller than $5B in assets that actively market annuities. Survey topics included 2019 sales and in-force by product type, annuity operations, interest crediting, conservation, and a COVID-19 supplement. The LIC Smaller Company Annuity Report will be available for sale in future years, but this inaugural report is available at no charge.

Learn More About LIC

LIC Membership

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LIC Committees

Learn more about networking committees available to senior management of companies that belong to the Life Insurers Council.

LIC Board of Directors

Meet the 2021 Life Insurers Council Board of Directors.

LIC Connect

Online communities at LIC Connect give LIC members 24/7 access to a network of peers at other companies and an archive of informational resources.

Contact Us

For more information about the Life Insurers Council, please email lic@loma.org