Independently and also with the support of LIMRA research staff and member companies, LIC conducts systematic surveys and benchmark reports on topics that are of interest to our members. We have been tracking sales data for the Final Expense and Preneed markets for many years, and offer participating member companies the opportunity to include questions of interest to them.
LIMRA/LIC Final Expense Survey Each year since 2009, LIC has conducted a comprehensive survey of the final expense insurance market. The latest LIMRA/LIC Final Expense Survey Report (2024 Sales Data), released in May 2025, covers 28 carriers with a total of $1.046B in final expense sales (annualized premium). Respondents this year sold 89% through independent agents/brokers, 7% through affiliated agents/brokers, and 4% direct-to-consumer. See Order Form below to order this report. The report is free for participating companies, and available for purchase by nonparticipating companies with a discount for LIC and LIMRA/LOMA members.
The survey of 2025 Final Expense Sales Data is scheduled to begin in February 2026 and will be published in June 2026. To learn more or sign up to participate, contact lic@loma.org.
LIMRA/LIC Preneed Survey Each year, LIC conducts a comprehensive survey of the preneed insurance market, tracking preneed sales and inforce data since 2007. The latest LIMRA LIC Preneed Survey Report (2024 Sales Data) is due to be published in August 2025, expected to include 16 companies with total preneed sales around $3B. Key findings will be presented at the LIC Preneed Forum in November 2025. See www.loma.org/preneed for details about the conference.
The report is free for participating companies only, and is available for purchase for nonparticipating companies, with discounts for LIC and LIMRA/LOMA members - see Order Form below to pre-order copies of the report. To ensure your company is included this important research, or for more information, contact lic@loma.org.
LIC Smaller Company Fixed Annuity SurveyAlthough it’s true that the largest companies produce a significant percentage of fixed annuity sales, it’s also true that there are many smaller companies who actively market and sell these products. Most industry annuity sales reports only reflect results from the largest carriers. LIC conducted a study of annuity sales data for 2019 and 2020 among companies smaller than $5B in assets.
Topics include sales and in-force for the year, as well as by month, product type, and distribution. To supplement the survey data, the report includes a deeper dive into the statutory financials showing a number of differences between large and small annuity carriers in net yield, investment expenses, salaries, travel expenses and agency conferences in response to COVID, and sundry general expenses. These reports are available at no charge.
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For more information about the Life Insurers Council, please email lic@loma.org.