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LIC Annual Conference

Going to Market

2/4/2026 - 2/6/2026
Omni Tucson National Resort, Tucson, AZ

Overview

Who Attends

Senior management from small-to-midsize life insurance companies and fraternal organizations.

Highlights

Small-to-midsize life insurers are seeing exciting new opportunities in the midst of technological advances, new consumer expectations and needs, and new ways of doing business. The LIC Annual Conference is the place to network, learn, and share ideas with peers at similar companies… to help inspire and shape strategies for success in 2026 and beyond. Coming together with top executives in a uniquely collegial environment, we can all benefit from shared knowledge and experience. We’ll hear from companies and individuals who have a unique perspective on growth and innovation, and we’ll engage in interactive sessions designed to send everyone home with practical ideas and valuable new connections.

The theme for this year is “Going To Market.” Focus areas will include:

  • New Product Development (identifying gaps/underserved consumers, AI applications)
  • Distribution (agent/agency insights, maintaining solid agency partnerships, new channels)
  • Talent Seeking (recruiting/evaluating, training, motivating, and retaining top talent
  • The latest life and annuity market data and forecast

Itinerary

The 2026 LIC Annual Conference begins Wednesday February 4 with the Opening Networking Reception at 6:00 p.m. Thursday February 5 is a full day with meeting sessions and the LIC Annual Banquet. The conference concludes at noon on Friday February 6.

Insurance company CEOs and presidents: Plan to come early for the LIC Winter CEO Forum, starting at 8:00 a.m. on Tuesday February 3. See www.loma.org/LICCEO for more information.

Registration

Click here to register

Attendee Registration:
LIC Members: $1,900
LOMA/LIMRA Members: $2,100
Nonmembers: $2,400

Spouse Fee: $300 enables your spouse/significant other to attend the Receptions, Banquet, Breakfasts and Luncheon.

Earlybird Discount: Register by January 9, 2026, and save $200!

Attention Fraternals: Fraternal organizations that belong to the American Fraternal Alliance are eligible for a discount of $150 sponsored by the AFA, by using the code AFAMEMBER. (Discount may be used only once per person, for either the Annual Meeting or the CEO Forum.)

Group Discount for Insurance Companies/Fraternals: After the first two paid registrations, additional registrations are $500 off - use discount code GRP500.

Sponsor Registration: Sponsorships include one registration (two for Deluxe level). Here is the form to reserve a sponsorship for your company — upon receipt you'll be sent the Sponsor Registration Link and discount code.

Cancellation Policy:
All cancellations and refund requests must be received in writing - please submit your request to customer.service@limra.com. A full refund minus a $75 processing fee is available until January 14, 2026. Cancellations received after January 14, 2026 but before January 28, 2026 will be charged a $375 (US) processing and administrative fee.  After January 28, 2025, there will be no refund. 

If the meeting is cancelled (not even held virtually), LIC will refund the total registration fee.  However, LIC will not be responsible for any travel, hotel, or other costs incurred. Registrants are responsible for canceling their travel reservations.

Register

Hotel / Venue

Omni Tucson National Resort

2727 West Club Drive
Tucson, AZ, USA, 85742

Hotel Reservations

RESERVATIONS: Call 707-938-9000 (mention LIC Annual Conference)

Make your reservations by January 9, 2026 by following the reservations link, or by calling the reservations phone number and mention the LIC Annual Conference in order to receive the group rate of $299.00 single/double (plus applicable sales taxes). Requests after January 9, 2026 will be accepted on the basis of space availability. The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability and must be booked by calling the hotel.

Reservations must by made by January 9 to qualify for the group rate. If additional reservations are needed after the cut-off, let us know, and we will accommodate based on room and rate availability. The daily resort service fee is discounted to $20.00 per room per night.

An Early Departure Fee of one (1) night's room & tax will apply to any attendee checking out before their original departure date. The hotel has a three (3) day individual cancellation policy—guests must cancel at least three (3) days before arrival to avoid a penalty.

Itinerary: You'll want to book your room and flight to arrive before the 6:00 p.m. reception on Wednesday February 4 and depart after we adjourn at noon on Friday February 6 for the Annual Conference. (Arrive by Monday February 2 if attending the CEO Forum.)

Getting There: Omni Tucson National Resort is about  20 miles (35 minutes away) from Tucson International Airport (TUS) and about 100 miles (90 minutes away) from Phoenix Sky Harbor Airport (PHX). Self-parking is complimentary; valet parking is $15 per night.

Contact us to learn more:

Suzanne Melanson

Conference Coordinator

LIMRA and LOMA

(860) 285-7879

smelanson@limra.com

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