LOMA logo

Advertising Opportunities

LOMA: Reach the Decision-Makers

As a respected, international association, LOMA offers unparalleled access to the decision-makers of the multi-billion dollar insurance and financial services industry. We have more than 900 member companies involved in the insurance & financial services industry, including the leading companies worldwide. Our members account for:

  • 95% of the $15 trillion of life insurance in force in the U.S.
  • Premium income of $633 billion
  • IT spending among these insurers of $15 billion annually

When you make contact through LOMA, you are not simply getting names off a generic mailing list. You are gaining access to people who are active and involved in LOMA’s committees, educational programs, conferences, and more.

A Comprehensive Marketing Resource

As an association, we offer many ways for you to reach our members.

  • Advertise in our publications
  • Become an exhibitor at LOMA conferences
  • Sponsor events or speakers at LOMA conferences
  • Be listed in our directories
  • Place banner ads or sponsored content on our website

These opportunities can be combined to build an impact with LOMA members; the Resource team can work with you to develop a custom plan for your needs.

Build Your Marketing Plan


Resource Magazine

Resource, LOMA’s award-winning magazine for insurance & financial services management, is published monthly. With a circulation of 18,000, it goes to thousands of key decision-makers at LOMA member companies. Readers include Presidents, Chairmen, CEOs, CIOs, CFOs and many other top decision-makers. It is also read by all LOMA council and committee members, and is received by many holders of LOMA’s prestigious designations. Resource offers a variety of value-added marketing services and thought leadership opportunities to advertisers.

LOMA e-News

LOMA e-News, with 7,500 opt-in subscribers, is our main email newsletter for insurance and financial services industry professionals.


As an association, LOMA produces several major conferences a year, attracting thousands of industry executives. We also hold many other seminars and meetings focusing on various operational areas, lines of business, and regions, providing the opportunity to reach key people in specific fields. Our major events include The Life Insurance Conference and Retirement Industry Conference (more than 500 top industry leaders attend each) and the Financial Inforum (250 top strategic financial managers). LOMA meetings provide up-to-date knowledge and valuable networking. Vendor opportunities include participation as an exhibitor, enabling you to meet with key executives and demonstrate your products/services, and a variety of sponsorships—of speakers, receptions, lunches, breakfasts, conference bags, and many others.

Directory Listings

The Technology Directory

The Tech Directory is our online reference source for technology services and products for the life and retirement industry. List your products or services in the LOMA Technology Directory, which is accessed in two ways—year-round on LOMA’s website, and in print in the December issue of LOMA’s Resource Magazine.

The Membership Directory

Vendors may become affiliate members of LOMA. Affiliate members are listed in the Membership Directory and eligible for special rates on many of these opportunities, as well as enjoying the other benefits of membership.


Banner ads and sponsorships are available on LOMA’s website. loma.org has over 300,000 page views a month and 24,000 unique visitors. Insurance and financial services professionals use the site for information on the industry and for access to LOMA member services.

Banner Ads
Sponsored Webinars and Whitepapers

Sponsor a webinar that reaches targeted decision makers, or post a sponsored whitepaper on our website.

Sponsored Surveys

Survey our membership on a timely topic and we will publish the results in Resource and online.