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2026 LIC Preneed Forum

11/4/2026 - 11/5/2026
Hosted by TruStage, Madison, WI

Overview

Who Attends

All senior management executives involved in or interested in preneed life insurance should attend this one-of-a-kind networking and educational meeting. 

Highlights

The program features a thought-provoking keynote presentation, preneed case studies, preneed industry research, marketplace and product updates, and open discussion with peers in the business. Gain insight and practical ideas on:

  • Strategies for profitability
  • The future of funerals and preneed insurance
  • Digital innovations for preneed
  • The latest preneed sales data

Here is what past attendees said of the LIC Preneed Forum:

“I like the fact that the attendance is generally limited to C level employees. This adds a unique dimension and candor that normally can't be found at other gatherings.”

“It is a good opportunity to collaborate with others in the business about the business. If you are in preneed…you should attend. I represent one of the insurance companies and it was good to have my competitors participating.”

“It is well worth the time and expense.”

Registration

Earlybird Registration (until October 15, 2026):

  • LIC Members: $1,070
  • LOMA/LIMRA Members: $1,170
  • Nonmembers: $1,370

After October 15, 2026:

  • LIC Members: $1,270
  • LOMA/LIMRA Members: $1,370
  • Nonmembers: $1,570

Group Discount (insurance companies and fraternals only): After the first paid registration, additional registrations from your company are 50% off using the promo code GRP50.

The American Fraternal Alliance is sponsoring $100 off registration for its fraternal leaders: register at the AFA Website (www.fraternalalliance.org/lic-education).

Sponsorships
Get extra visibility at the meeting by being a sponsor! Sponsorship includes one registration. Click here to reserve your sponsorship. 

Cancellation Policy
All cancellations must be received in writing - please submit your request to customer.service@limra.com. Cancellations received before October 15, 2026 will be refunded, less a $75 processing fee. Cancellations received from October 15 to October 29, 2026 will be refunded, less a $375 processing and administrative fee. No refunds will be issued after October 29, 2026.

Register

Hotel / Venue

TruStage

5910 Mineral Point Rd
Madison, WI, USA, 53705

Hotel Reservations

Recommended Hotel
SpringHill Suites by Marriott Madison
4601 Frey St
Madison, WI 53705

Reservations
Start Date: Tuesday, November 3, 2026
End Date: Thursday, November 5, 2026

LIC Preneed Forum Group Rate: $161 USD per night

Last Day to Book: Sunday, October 04, 2026

Book your group rate for the LIC Preneed Forum

Getting There
TruStage is about a 25-minute drive from Dane County Regional Airport (MSN), 1.5 hours from Milkwaukee Mitchell International Airport (MKE), and 2 hours from Chicago O’Hare International Airport (ORD).

Contact us to learn more:

Laura Gino

Conference Coordinator

860-285-7719

lgino@limra.com

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