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2023 LIC Preneed Forum

Succeeding in Preneed

11/15/2023 CST - 11/16/2023 CST
Hosted by National Guardian Life, Madison, WI


Who Attends

All senior management executives involved in or interested in preneed should attend this one-of-a-kind networking and educational meeting.


The itinerary includes meeting sessions 8:00 a.m. to 4:00 p.m. on Wednesday, November 15, followed by a networking reception, and meeting sessions 8:00 a.m. to 12:00 p.m. on Thursday, November 16, 2023.

The program features thought-provoking keynotes, preneed case studies, preneed industry research, marketplace and product updates, and open discussion with peers in the business. Gain insight and practical ideas on:

  • Strategies for profitability in the current economic environment
  • The future of funerals and preneed insurance
  • Digital innovations for preneed
  • Recruiting and prospecting strategies

Here is what past attendees said of the LIC Preneed Forum:

“I like the fact that the attendance is generally limited to C level employees. This adds a unique dimension and candor that normally can't be found at other gatherings.”

“It is a good opportunity to collaborate with others in the business about the business. If you are in preneed…you should attend. I represent one of the insurance companies and it was good to have my competitors participating.”

“It is well worth the time and expense.”


Early Registration Fee:
LIC Members: $950

LOMA/LIMRA Members: $1,050
Non-members: $1,150

Standard Registration Fee (after 10/25 cutoff date):
LIC Members: $1,150
LOMA/LIMRA Members: $1,250
Non-members: $1,350

Group Discount (insurance companies and fraternals only):
After the first two paid registrations, additional registrations from your company are 75% off using the promo code GRP75.

Fraternal Discount:
The American Fraternal Alliance is sponsoring $100 off registration for its fraternal leaders: register at the AFA Website.

Cancellation Policy:
All cancellations and refund requests must be received in writing — please submit your request to A full refund is available until November 3, 2023. Cancellations received after the deadline will be charged a $100 (US) administrative fee. If the meeting is cancelled (not even held virtually), LIC will refund the total registration fee. However, LIC will not be responsible for any travel, hotel, or other costs incurred. Registrants are responsible for canceling their travel reservations.


2023 COVID-19 Health and Safety Protocols

Please check this page regularly for health and safety updates.
Updated: [3/8/2023]

LIMRA and LOMA and LIC are committed to health and safety. We request that all conference and event attendees follow any and all applicable COVID-19 restrictions, rules, and safety requirements at the event that are either required by applicable law, rule or ordinance, or the event location. We thank you in advance for your patience and cooperation during these unprecedented times.

On-Site at the Event

  • Adhere to social distance protocols.
  • Wash hands frequently throughout the meeting.
  • Cover your nose and mouth when coughing or sneezing.
  • Comply with any protocol signage displayed.
  • Self-monitor and report any symptoms to meeting organizers immediately.
  • If you are having symptoms and need to seek medical attention, there will be a list of service options available.
  • If you test POSITIVE for COVID:
    • Notify the meeting organizer and if you choose to remain at the conference, self-quarantine in your room for at least three days, or until you receive a NEGATIVE test result.
    • Once you test NEGATIVE, you may return to the conference. Please wear a mask for the duration of the conference.
    • Report your status to the convening team so the proper contact tracing interview can be conducted.

Post Event

  • Notify event organizer if you test positive for COVID-19 up to 14 days after returning home.

Hotel / Venue

The Edgewater Hotel

1001 Wisconsin Pl
Madison, WI, USA, 53703

(608) 535-8200

Hotel Reservations

Make your reservations by October 23, 2023 by the reservations link or by calling the reservations phone number and mentioning LIC Preneed in order to receive the group rate of $219 single/double (plus applicable sales taxes). Requests after October 23, 2023 will be accepted on the basis of space availability. The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability and must be booked by calling the hotel.

Please note that hotel rates will go up after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discounted rates.

The Edgewater Hotel is a 2-minute walk from the meeting at National Guardian Life. The hotel offers valet and self-parking and shuttle transportation to Dane County Regional Airport (MSN). It’s about 1.5 hours’ drive from Milwaukee’s General Mitchell International Airport (MKE) and about 2 hours from O’Hare International Airport in Chicago (ORD).

Become a Sponsor or Exhibitor

There’s no event in the industry more targeted to preneed carriers, and there’s no better way to demonstrate your support of the meeting and this market than to become a sponsor. Your sponsorship will provide maximum visibility and marketing exposure at the meeting and includes one registration. Reserve your sponsorship today!