Financial services professionals in all areas of marketing – product, consumer, producer, digital, and strategy – as well as research and consumer insights and communications, advertising, and branding.
There’s no denying 2020 was a difficult year; we all came out of it changed as marketers and as people. The challenges we faced required us to pivot, be nimble, and adjust our strategies. At the same time, it offered new and expanded possibilities to connect, to embrace technology, and to reframe the intrinsic value of our industry.
In marketing, we don’t shy away from change, be it learning a new technology or approaching a customer experience in a new way. We are used to rapid evolution and shifting perspectives in our roles – so this is our opportunity to lead the financial services industry in using our messaging, strategy, and engagement to expand our offerings and our approach.
LIMRA’s 2021 Marketing Conference will be completely virtual, and our program will reflect the evolving customer-centric market and the needs of our industry marketers. Our focus areas include social media, digital initiatives, consumer insights, customer experience, marketing best practices, and strategy.
Join us as we come together as financial services professionals focused on marketing. We’ll feature sessions that uncover what’s next for our industry, identify tomorrow’s potential, and focus on expanding the possibilities!