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LIMRA: Younger Adults Seek a Different Buying Experience for Life Insurance

While younger adults are less likely to own life insurance than the general population, a new study shows nearly half of Gen Z adults and Millennials say they plan to buy life insurance this year. How they say they want to purchase suggests the insurance industry will need to pivot to meet the expectations of these consumers.

New LIMRA Study Reveals Creating Income Is Top Motive for Annuity Buyers

The decision to buy an annuity or not can be a complex one. Understanding the factors that influence an investor’s decision to buy can help carriers design and market products and guide financial professionals’ approaches when speaking to their clients.

A 'Whole New World'

It's simply a privilege to present this story.

You Know You Need it. Let’s Talk About Life Insurance

The pandemic has highlighted something most people don’t want to think about — what would happen to their loved ones should they unexpectedly die. According to new findings from the 2021 Insurance Barometer Study, conducted annually by LIMRA and Life Happens, 42% of American households would face financial hardship within six months should a wage earner die unexpectedly; 25% would suffer financially within a month.

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