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The Coming Revolution in Life Customer Acquisition

February 20, 2014

Strategy Meets Action shares the results of a recently conducted research study to assess how L&A insurers are preparing for a new age of customer acquisition. The study, in partnership with LOMA’s Resource magazine, addressed both business and IT initiatives in marketing and distribution. The scope covers marketing campaigns, distribution management, and sales processes such as needs analysis and illustrations, and the submission of the application. Webinar also sponsored by Insurance Technologies.