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The Effect of Low Interest Rates on Life Insurers, Part 1
Why are low interest rates so worrying for insurers? Watch to find out!
The Effect of Low Interest Rates on Life Insurers, Part 2
How are low interest rates affecting new business for life insurers? Watch to find out!
Rising Interest Rates: Consumer Woes and Investor Wins
While rising interest rates mean higher rates on credit cards, mortgages, and loans, they also translate to attractive yields and guarantees for investment products. How will this dynamic affect the annuity industry?
Despite Increased Advertising and Marketing, Consumers’ Brand Awareness of Life Insurers Remains Low
A new LIMRA study finds 1 in 4 adult Americans cannot name a single company that sells life insurance and a majority (56%) are unable to name three life insurance companies. As discouraging as this may sound, it does reflect an uptick in unaided awareness of life insurance brands among U.S. consumers, compared to 2014 results.
Can Americans’ Increasing Interest in Wellness Help Life Insurers Engage More People?
New LIMRA-BCG study explores consumers’ willingness to share their data and how life insurers can leverage consumers’ enthusiasm in wellness