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LOMA’s Impact Cx Program Wins Award from the Academy of Interactive and Visual Arts

AIVA award trophyATLANTA, May 31, 2018 — LOMA’s Impact Cx program has won the Award of Distinction in the Academy of Interactive and Visual Arts’ (AIVA) annual Communicator Awards contest in the category of mobile-education.

The mobile categories recognize work produced for technology in a mobile environment, as it pertains to the marketing and communications industry.

“We are delighted that our Impact Cx program was recognized by AIVA for an award,” said Gene Stone, project manager and assistant vice president of instructional design, LOMA. “Our team worked hard to create an educational platform that deepens their understanding of core customer experience issues, while providing an engaging learning experience.”

The Communicator Awards is an international awards program that recognizes creative excellence for communications professionals. Receiving over 6,000 entries from companies and agencies of all sizes, the contest is one of the largest of its kind in the world.

AIVA mobile distinction awardWinners for The Communicator Awards are hand-selected by the AIVA, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. Entries are judged to evaluate distinction in creative work on a 100-point scale. Generally, Distinction winners receive a score between 70 to 89.

Impact Cx, developed by LOMA, is an interactive online-gamified course that helps organizations create a unified customer-first mindset among all employees. It focuses on helping employees identify key touchpoints on the customer journey thru five “missions” of increasing difficulty. Each mission consists of a theme where players take on different roles in an organization and make decisions that affect the customer’s experience.

LOMA worked with LEO Learning, a learning solutions firm with more than 30 years of experience in technology-enabled learning to help design and develop the gamified course.

This award is the second that Impact Cx has won in the last year; it took gold in Training Magazine’s eLearning Design Challenge in October 2017.

For more information and a demo of LOMA’s Impact Cx course, please visit the course page.



Catherine Theroux, 860-285-7787, ctheroux@limra.com
Erica L. Iorillo, 860-285-7875, eiorillo@limra.com
Louis Sklenarik, 860-298-3920, lsklenarik@limra.com

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About LOMA

Established in 1924, LOMA is committed to business partnerships with over 900 worldwide members in the insurance and financial services industry. LOMA’s goal is to improve company management and operations through quality employee development, research, information sharing and related products and services. Visit LOMA at www.loma.org.