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LOMA's Impact Cx Program Takes Gold in Training Magazine’s eLearning Design Challenge

ATLANTA, October 9, 2017 –Impact Cx Program LOMA’s Impact Cx training program has won gold in the category of “motivation through gamification” for Training magazine’s eLearning Design Challenge. The winners were announced at the 2017 Online Learning Conference, where attendees received skill-building content and learning solutions.

“We created Impact Cx as a resource to help change the way employees view customer experience—not just as a customer service tactic, but as new imperative within the industry.” said Gene Stone, project manager and AVP of instructional design, LOMA. “We are thrilled that our effort earned us a gold medal for Training magazine’s 2017 Learning Design Challenge.”

The contest provides companies with an opportunity to demo their technology products at the conference. A panel of experts reviewed submissions in five categories: micro-learning, mobile learning, motivation through gamification, simulation design, and social/collaborative learning. LOMA’s Impact Cx program was ultimately chosen for the gold medal award in the motivation through gamification category.

Impact Cx, developed by LOMA, is an interactive online gamified course that helps organizations create a unified customer-first mindset among all employees by focusing on managing customer experience at every touchpoint of interaction.

Impact CX had several features that stood out for the judges to help it claim the top award in its category. Features include:

    • Learners choose an avatar and then embark on CX Missions.
    • Scoring is not only provided by great feedback on good vs. bad decisions, but is also elegantly designed into the whole experience.
    • Surprise twist using "wild cards" to boost their score and allow learners to explore beyond the basics of each topic
    • Participants are rated on a scale of rookie, amateur, apprentice, ace, specialist, elite, master or grand master – which was noted favorably by the judges.

Stone and his team at LOMA worked with LEO, a learning solutions firm with more than 30 years of experience in technology-enabled learning in order to help with the overall design and development of the gamified course.

"Working with LEO on Impact Cx proved invaluable to creating an engaging gamified learning experience,” said Stone. “Their continual guidance and expertise helped us produce the great ideas that culminated in this award.”

"Customer experience strategies and approaches are a fundamental pillar within the life insurance industry. Keeping that idea central, the goal in developing Impact Cx was to modernize knowledge and behavior via an innovative and engaging learning experience,” said Thomas Winter, consultant at LEO. “Throughout the project, collaboration between LOMA and LEO was excellent."

For more information and a demo of LOMA’s Impact Cx course, please visit the course page; for information about Training magazine’s eLearning Design Challenge and a list of this year’s winners, you can read their press release.



Catherine Theroux, 860-285-7787, ctheroux@limra.com
Erica L. Iorillo, 860-285-7875, eiorillo@limra.com
Joseph L. Giasullo, 860-285-7786, jgiasullo@limra.com

About LOMA  

LOMA is committed to business partnerships with its over 1,200 world-wide members in the insurance and financial services industry. Our goal is to improve company management and operations through quality employee development, research, information sharing, and related products and services. www.loma.org

About LEO 

LEO believes that technology-enabled learning innovation has the power to deliver truly transformational results. Our purpose is to help clients deploy learning technology to deliver outcomes precisely aligned to their business goals. Backed by more than 30 years of experience, we design engaging learning architectures that fit seamlessly into businesses and improve performance throughout the entire organization. For more, visit leolearning.com.