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LIMRA and LOMA Host 2014 Latin American Distribution Seminar in Colombia

Conference Promotes Theme "Successfully Expand Your Market Reach"

WINDSOR, Conn., March 4, 2014 — LIMRA and LOMA will host the two-day 2014 Latin American Distribution Seminar in Bogota, Colombia on April 3-4, 2014.

"Our goal is to provide attendees with the best strategies to grow business and expand their market reach within Latin America and beyond," said Mary Maldonado, managing director and regional head, Latin America and Caribbean, LIMRA and LOMA. "This year's seminar will look at the future of distribution, as well as the growing impact of social media and alternative channels."

Featured speakers include Bernard Delas, former CEO of several leading French insurance and bancassurance groups; Jorge Humberto Botero Angulo, president of Fasecolda; and a different look at distribution strategies provided by Dr. David García Rodríguez, director general of the Latin Grammy award winning Bogota Philharmonic Orchestra.

The seminar is designed for executives and managers at insurance and financial services companies who are responsible for distribution strategy, channel management, sales, marketing, and training. Among the topics covered will be sessions on:

  • Driving innovation within an organization
  • Bancassurance distribution models that work
  • Understanding and effectively targeting consumers
  • Effective multi-channel programs
  • Strategies for mass and retail distribution
  • Recruiting top sales talent and maximizing success
  • Transforming sales force effectiveness

This year's event will be held at the Radisson Royal Bogotá Hotel, Bogota, Colombia. For more information or to register, please visit: 2014 Latin American Distribution Seminar.

Contact LIMRA

Catherine Theroux, 860-285-7787,
Mark Morris, 860-285-7875,


LIMRA, a worldwide research, learning and development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries increase their marketing and distribution effectiveness. Visit LIMRA at

About LOMA

Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA's Web site at