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Awareness of Simplified Underwriting Increases Likelihood to Buy Life Insurance

While already underway prior to the COVID-19 pandemic, many life insurance policies are now underwritten through “simplified” or “streamlined” processes, which are less reliant on physical data (e.g., blood, urine, examination) and more reliant on readily available datasets (e.g., medical, financial, personal).

Carriers Using Simplified Issue to Better Serve Consumers

In an effort to underwrite more quickly and accurately, carriers are exploring simplified issue products, according to a new LIMRA study.

Simplified Underwriting is One Way Life Insurers Can Reach the 19 Million 'Stuck Shoppers'

LIMRA research shows there are about 19 million “stuck shoppers” - potential life insurance buyers who start the process but never finish. To help combat this issue, many companies are implementing simplified underwriting processes to lower costs and improve customers’ buying experience.

2019 Insurance Barometer Study: Nearly Half of Americans More Likely to Buy Simplified Underwritten Life Insurance

Arlington, Va., and Windsor, Conn., April 1, 2019 – Almost half of Americans (47 percent) say they are more likely to buy life insurance using simplified underwriting, which generally means getting coverage more quickly and without a medical exam versus traditional underwriting approaches, according to new findings from the 2019 Insurance Barometer Study.

Half of Life Insurers Using Automated Underwriting

Half of life insurers have some type of automated underwriting solution in place and 41 percent of companies are in the planning process, according to LIMRA research.

Chasing Amazon: Accelerated Underwriting Focuses on CX

Underwriting systems have changed to meet the demands of a mercurial world. New and improving sources of data continue to write new chapters in the storied history of life insurance underwriting. Innovative automation techniques drive turnaround times faster and faster, and consumers are taking notice.

The Future of Life Insurance Underwriting

8/18/2022 11 a.m. - 12 p.m. EDT

This webinar will address questions about the future of underwriting related to the risks and challenges of the future.

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