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LIMRA: Direct Mail Triggers More Consumers to Recognize They Need Life Insurance

Good news for the U.S. Postal Service! A new LIMRA study finds 23 percent of consumers say receiving a direct mailer sparks recognition they need life insurance.

Getting the Promotion

We often hear about FLMI designees who go on to become leaders in their organizations. Here are a few stores from those who tell us about their journey.

Consumers With Financial Fears Are More Interested in Buying Life Insurance

Seven in 10 Americans admit that something about their financial situation “scares” them, according to LIMRA’s fourth quarter 2023 Consumer Sentiment Survey.

Consumers: Availability Online Is Not a Reason to Buy Life Insurance

Unlike most retail goods, the convenience of buying life insurance online doesn’t motivate people to buy.

Three Misconceptions May Deter Americans from Getting the Life Insurance They Need

Despite consumers’ broad consensus that having life insurance coverage is important, ownership has been declining over the past decade.

2021 Insurance Barometer Study Reveals Common Misconceptions That Prevent Americans from Getting Life Insurance They Know They Need

Despite record-high consumer intent in purchasing life insurance, new research finds too many Americans mistakenly feel life insurance is financially out of reach or too difficult to obtain.

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