A New Lens on Loyalty: The Cross-Sell Paradigm Shift

Highlights

What Has The Pandemic Taught Us About Loyalty?

The 2020 pandemic, in one way or another, has impacted just about everything in our business. Some impacts are negative, others are positive. It has forced us to think differently in many respects, and in doing so can lead us to new solutions to persistent industry problems.

Join us as we discuss what lessons we can learn around the persistent industry problem of household ownership of products, commonly referred to as “cross-selling.

Maria Ferrante-Schepis, President of Maddock Douglas, will present recent study findings as well as some compelling considerations on this topic, including the roles of empathy, engagement, leader attitudes and corporate purpose.

Maria will be joined by guest Steve Gaertner, SVP, Distribution Strategies at ReMark, for a view on how these trends will shape the next steps your company should consider taking.

Sign up today for this important opportunity!

This LIC Webinar is open to senior-level executives from insurance companies, fraternals, and vendors/service providers. Registration is $25 for LIC Members, $40 for Nonmembers. Click the yellow Register button above to sign up.

About the Speakers

• 

  Maria Ferrante-Schepis

  President
  Maddock Douglas, Inc.
  After more than 20 years as an executive in the insurance and financial services industry, Maria Ferrante-Schepis joined Maddock Douglas in 2010 to focus on the opportunities for innovation in those industries. Her mission is to enable like-minded executives to proactively shape their own change, versus having it shaped for them. Ferrante-Schepis has helped clients in all the major lines of insurance, retirement and investments address challenges relative to category disruption. She co-authored the book, Flirting with the Uninterested; Innovating in a ‘Sold Not Bought’ Category, and, in 2015, was named one of the 20 most creative people in insurance by The National Underwriter magazine.
• 

  Steve Gaertner

  SVP, Distribution Strategies
  ReMark USA
  Steve Gaertner is SVP, Distribution Strategies, for ReMark USA, a world-leading provider of direct insurance distribution solutions.