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2019 Neuroselling Training Program

November 4, 2019
Sheraton Mendoza Hotel, Mendoza, Argentina

Program time: 3:00 PM - 6:00 PM

**Note: This session will be conducted in Spanish, without any interpretation.

Who Attends

This program will be appropriate for all individuals involved in sales, marketing and agent training, including those who design the products themselves.


Did you know that more than half of the buyers of financial service products would be unable to answer 3 basic questions about the product or service that they purchase? This is because neuroscience research has shown that people make decisions with emotion, and then justify those decisions with reason.  This in turn means that one of the largest deciding factors at play when it comes to purchasing an insurance policy is the sales representatives ability to empathize with the client and create a connection.

If you are interested in how personality types affect how people buy and sell, and how we can learn to use this to our advantage when positioning a product for sale, then you should not miss the opportunity to participate in this Neuroselling program!

The Neuroselling training program will include the following modules:

    I. Why is what we do important? (Transform the mindset)

    II. How do I achieve my commercial objective? (Acquire the toolset)

    III. How do I use my skills? (Develop the Skillset)

    IV. The new sales paradigm (Neuroselling)

    V. How do I influence my work team? (Affective Neuroscience)


Megan Schwartz