Recorded April 30, 2012
35 million new life insurance prospects are likely to look for life insurance coverage in the coming year1. They’re Gen Y, a tech-savvy generation unlike any that’s come before. They want flexibility, convenience, and options — like using credit cards instead of writing checks. Of consumers 18–34, just over 10% use checks as their primary form of bill payment method2.
Life changes like having children, getting married or buying a home are the factors that make Gen Y the most likely generation group to buy insurance this year, according to LIMRA research3. And accepting cards like Visa is going to be an important part of tapping into this market.
What are their expectations, behaviors, and preferences? What are they looking for when they shop for life insurance? What part does social networking play in the decisions they make? How are overall market trends reshaping the life insurance market? And how can insights like these help overcome barriers and drive sales?
Our speakers will address these issues, take questions, and offer actionable insights.
Join this free webinar and discover:
- Gen Y’s expectations and how to meet them
- Life insurance market trends and conditions
- How accelerating card acceptance is affecting the industry
- Why cost reduction makes this the best time to accept cards like Visa
Generation Y expert and Author
Vice President, Global Insights Research & Analytics
Bill Payment Acceptance
Editor & Associate Publisher
1 2011 LIMRA buyer-nonbuyer study
2 Visa Bill Payment and Usage Study, November 2011
3 2011 LIMRA buyer-nonbuyer study
Presented by LOMA Resource and Visa