LOMA’s Customer Service Conference Looks Inside 
State Farm® Service Excellence 

Atlanta, Georgia—January 23, 2006—State Farm founder, G.J. Mecherle built the company on the belief that, “The standard of success will eventually be the measure of the service given.” Today, with more than 64 million policies in force, exceptional customer service continues to differentiate and define State Farm’s success in the insurance and financial services industry. Susan D. Waring, CLU, ChFC, executive vice president and chief administrative officer - life and vice president – health, State Farm Life Insurance Company, will kick off the 2006 LOMA Customer Service Conference, February 24-26 at Disney’s Contemporary Resort in Orlando, Florida offering attendees “An Inside Look into State Farm Service Excellence.”

Placing the customer’s needs first is an integral part of State Farm’s core values. Customers’ needs determine the company’s path and the slogan, “Like a good neighbor, State Farm is there.®” is truly a philosophy upheld and embraced by the more than 16,000 agents and 76,500 State Farm employees. Waring will discuss State Farm’s unique corporate and customer service culture and provide insight into how the company continues to achieve strong loyalty among customers, employees and agents.

Waring joined State Farm in 1986 and moved through the ranks as an agent, agency manager, agency director, vice president of agency and senior vice president of mutual funds. She is a member of the board of directors for LOMA and the Medical Information Bureau (MIB) and is also a member of the board of trustees of Illinois Wesleyan University. 

The LOMA Customer Service Conference brings together service experts at leading financial services organizations for a day and a half of learning about the latest issues unique to this segment and networking with professionals facing similar challenges. For program information and more information, click here.

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