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Service Marketing and Property & Casualty Workshop Addresses
Prospecting in Today’s Environment
Atlanta
, September 8, 2004
– New regulations and other restrictions like do-not-call have made
marketing and reaching new customers increasingly difficult for insurers.
Ideas to address these challenges will be covered at the Life
Insurers Council’s (LIC) Home Service Marketing and Property &
Casualty Workshop. The 2004
workshop will be held October 4-6, 2004 at the
Hilton
Atlanta
Airport
.
To
remain competitive, insurers need to find news ways to market to prospects
and maintain contact with customers in spite of the many roadblocks that
have been placed in their way. Additionally,
insurers have been struggling to find cost-effective solutions to numerous
compliance requirements that are now imposed upon them.
“The
small face amount insurance segment is challenged to attract new customers
generally and in light of the new do-not- call regulations.
Beyond that, we must ensure that we have the best service practices
in place to retain our core base of customers,” said Don M. Royster,
Sr., CLU, FLMI, RHU, president, United Insurance Company of America &
The Reliable Life Insurance Company and LIC chairman.
“The Home Service Marketing and Property & Casualty Workshop
is one of the few venues where insurers facing the same issues can discuss
strategies to help their businesses grow.”
In addition to challenges with prospecting new customers, the meeting will
feature sessions on compliance challenges, the role of customer service in
client retention, marketing, market trends and management development.
Members of LIC, LOMA, LIMRA or SEDTA can register for the
conference for $345, nonmembers for $500.
For more information, visit lic.loma.org or call 770-984-3724.
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