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Conference Overview

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Overview
New Opportunities — Anchored in Tradition. The 2010 Life Insurance Conference gives you cutting-edge insights and strategies that are grounded in experience and solid results. Come learn ways to grow your business and shore up your company's bottom line.

This event is your opportunity to participate in a multidisciplinary forum for executives and specialists. The sessions, led by noted experts and thought leaders, cover seven crucial areas:

  • Marketing/Distribution
  • Markets
  • Administration
  • Actuarial/Product Development
  • Regulatory
  • Reinsurance
  • Strategic Management

World-class networking opportunities will allow you to discuss the latest strategies and tactics with industry leaders who encounter — and solve — the same challenges you face every day. Breaks, receptions, luncheons, and special dining options allow you to visit with your peers and top-flight vendors.

2010 Program

Tuesday, April 13, 2010

1:00–6:30 p.m.
Registration Desk Open

3:30–4:00 p.m.
Meet and Greet

Renew old acquaintances, make new connections. As our conference begins, come share a snack with other attendees and take the opportunity to discuss the issues important to you. Working through a challenging project? Have questions on important topics? Chances are another attendee has information you can use.

4:00–5:00 p.m.
Early Bird Concurrent Sessions (Select One)

1.1 The Future of Flexible Premium Products
Catherine Ho, ASA, MAAA,
Research Actuary, Product Research, LIMRA

What is happening in the universal life (UL) and variable universal life (VUL) market? Will these products survive the credit crunch and recession and thrive in the future? Attend this session to hear the highlights of recent LIMRA research efforts focused on trends in product design, distribution, and sales results.

1.2 Fraud: Beat It Before It Beats You
Judy Schott,
Assistant Vice President, North America Business Development, LOMA

Fred Wharton, FCLS,
President, North American Training Group

Fraud is prevalent in every industry, including life insurance. However, early detection can serve as a key remedy. Join us at this session where we’ll discuss:

  • Familiar – and unfamiliar – types of fraud.

  • Types of early detection.

  • Training options to help your staff detect fraud.

1.3 Mortality and Underwriting Management: The Survey Says…
Mark Swanson, FSA, MAAA, CLU, ChFC,
Vice President and Marketing Actuary, Generali USA Life Reassurance Company

David N. Wylde, FSA, MAAA, CLU, ChFC,
Research Actuary, Transamerica Reinsurance

The SOA Committee on Life Insurance Mortality and Underwriting Surveys will present the results from two recent projects:

  • Industry practices associated with life settlements, including true viaticals, the settlement of other well-established life insurance policies, and policies issued in anticipation of quickly entering a settlement arrangement.

  • Industry mortality experience on life insurance policies in the early durations. Underwriting practices with respect to early duration claims and claims paying practices will also be discussed.

1.4 Identifying Under-Realized Market Potential for Individual Annuities and Life at the State and Local Levels
Gregory M. Smith, FSA, MAAA,
Vice President, Conning & Company

Conning will share the results of its research into pre-recession state-level performance differences in individual annuities and individual life.

  • How will the recession and possible regulatory changes impact future state metrics and regional strategies?

  • What are the methodologies for identifying underlying drivers of performance and under-realized market potential at state, county, and metro levels?

5:30–6:30 p.m.
Reception with Exhibitors

Wednesday, April 14, 2010

7:30 a.m.–4:45 p.m.
Registration Desk Open

7:30–8:30 a.m.
Continental Breakfast with Exhibitors

8:30–10:00 a.m.
General Session

Presiding: Frank A. Keating,
President and Chief Executive Officer, American Council of Life Insurers

Executive Viewpoint on New Opportunities

Frank A. Keating,
President and Chief Executive Officer, American Council of Life Insurers

Theodore A. Mathas,
Chairman, President and Chief Executive Officer, New York Life

John Walters,
President and Chief Operating Officer, The Hartford Life

Don’t miss this unique opportunity to hear top industry leaders share their opinions on how innovation – combined with the traditional strengths of the life insurance industry – can result in growth, even in difficult economic circumstances! The panelists share their thoughts on the opportunities and challenges they personally face as they position their companies for success.

Unexpected Surprises 
Tracy Basden,
Grand Prize Scholarship Award Winner, Life and Health Insurance Foundation for Education

Life is full of surprise situations. However, proper planning can ensure that families are prepared for the worst. Speaking from her personal experiences, Tracy Basden will emphasize the importance of the life insurance industry and speak poignantly about the important role everyone in the industry plays in the lives of families.

10:00–10:30 a.m.
Networking Refreshment Break with Exhibitors

10:30–11:30 p.m.
Concurrent Sessions (Select One)

2.1 Playing STOLI Jeopardy
James S. Bainbridge, JD,
Associate, Drinker Biddle & Reath LLP

Stephen C. Baker, JD,
Partner, Drinker Biddle & Reath LLP

Michael J. Miller, JD,
Partner, Drinker Biddle & Reath LLP

Learn about litigation against stranger-originated life insurance settlement abuses. The panel will discuss scenarios which follow insurance companies in their efforts to rescind policies which evidence fraud, lack insurable interest, and more.

2.2 The New Normal or the Same Old?
Scott R. Kallenbach, FLMI,
Associate Research Director, Strategic Research, LIMRA

Michael S. Kryza, Jr., CFA,
Executive Vice President, Crump Life Insurance Services Inc.

James H. Reinhart,
CMO & SVP Marketing, Retirement & Protection,
Genworth Financial

Which camp are you in? The New Normal side – which believes that consumers will be spending less, saving more, and taking more financial responsibility? Or the Same Old side – which says that the economic downturn was not severe enough to permanently alter consumers’ financial habits?

Either way, things will be different as the country emerges from the recession. At this breakout, industry leaders in manufacturing and distribution will share their thoughts about the changes we can expect, the implications of the changes, and what the future might hold.

2.3 Through the Employer’s Front Door:
A Model to Leverage Business and Retail Solutions

Andy Dalgliesh, CPA, CLU, ChFC,
Director – Nonqualified, Principal Financial Group

Stephen B. Parrish, JD, CLU, ChFC,
Second Vice President, Life & Health Markets, Principal Financial Group

Here’s a proven model for reaching the affluent market! The employer/employee relationship is a key leverage point for developing, marketing, and delivering business and retail solutions, using life insurance as the funding vehicle. We’ll help you consider issues from the perspectives of the employer and the employee while learning about the implications at the life marketing level.

2.4 Trends in Life Insurance Operations and Products
Ben Di Sylvester,

Chairman, Robert E. Nolan Company

Stephane Julien, FSA
Second Vice President – Individual Life, Gen Re LifeHealth

Don’t miss this overview of current life insurance operations and product trends. The presenters will provide ideas on recent and emerging trends that a company should consider when developing new products in today’s changing environment.

11:30 a.m.–1:00 p.m.
Luncheon with Exhibitors

1:00–2:00 p.m.
Concurrent Sessions (Select One)

3.1 The Secret of Our Success
Brian J. Lauber, CLU, ChFC,
Chief Marketing Officer, OneAmerica Financial Partners

Deanna M. Mulligan, CLU, ChFC,
Executive Vice President, Life and Disability, Guardian Life
Insurance Company of America

While individual life insurance sales experienced dramatic declines in 2009, the declines were not across the board. Some companies actually had success selling individual life insurance last year. What did they do differently? Come hear two executives share the secrets of their success in selling life insurance in challenging times.

3.2 Improving Processes to Aid Speed to Market
Matthew Josefowicz,
 
Director, Novarica

Speed to market is a top priority for insurers. Impediments can include the lack of:

  • A single responsible executive to oversee the new product introduction process.
  • Process transparency and clear lines of communication.
  • A clear understanding of dependencies among senior executives and line executives.

Josefowicz will discuss organizational issues that can enhance a company’s speed-to-market and suggest means to improving processes to aid speed to market.

3.3 The Next Five Years: Protection-Focused Life Insurance
Timothy C. Pfeifer, FSA, MAAA,
President, Pfeifer Advisory LLC

Robert P. Stone, FSA, MAAA,
Principal and Consulting Actuary, Milliman, Inc.

Over the next five years, protection-oriented products and markets will be steered by major developments in regulation, economics, demographics, and competition.

  • How can carriers stay ahead of the market?
  • What will the main developments be?
  • Are there new products in the wings?

3.4 Future Regulatory Environment for Life Insurers and Reinsurers
J. Bruce Ferguson,
Senior Vice President, State Relations, American Council of Life Insurers

Join us for this lively discussion on the latest ACLI proposals, capital and reserve issues, and reinsurance solutions.

2:00–2:15 p.m.
Networking Refreshment Break with Exhibitors

2:15–3:15 p.m.
Concurrent Sessions (Select One)

4.1 The Case for Immortality: How Will We Assess Mortality Risk in the 21st Century?

Marianne Purushotham, FSA, MAAA, 
Consultant, Watson Wyatt Worldwide

Jesse Schwartz, FSA, MAAA,
Consulting Actuary, Watson Wyatt Worldwide

Chris Stehno,
Senior Manager, Deloitte Consulting

How will insurers analyze current and future mortality/longevity risk in light of the continued advances in disease detection, management and data availability? In this session we will examine:

  • Historical mortality improvement trends.
  • Both quantitative and qualitative techniques for projecting and analyzing future mortality trends.
  • Use and prevalence of predictive modeling and new electronic underwriting approaches to better understand mortality.

4.2 But Wait, There’s More to Life Insurance Than You Think!!
A New Combination for Success

Barry Eagle,
Vice President, Marketing, Gen Re LifeHealth

Michael V. Woody, FLMI, CLU, ACS,
Director, Product Development & Administration - Individual
Products Division, Assurity Life Insurance Company

Combo products are not new to life insurance, and the changing landscape of health insurance and health care reform will create opportunities. Life insurance alone would not fill a potential coverage gap. But life insurance combined with critical illness insurance might. Representatives from a direct writer and reinsurer active in critical illness insurance will describe how CII can successfully and effectively be integrated with life insurance.

4.3 Emerging Sourcing Strategies for Life New Business
Craig Weber,
Senior Vice President, Celent Communications

Michael A. Plazony, FLMI,
Vice President & Manager, Life Underwriting and Operations, Erie Family Life

The underwriting process for life insurance has remained virtually unchanged for decades. But today, many carriers could attack costs and turnaround times by using an old tool: outsourcing. We present a leading industry analyst from Celent and an underwriting executive from the front lines who will compare notes on sourcing trends and identify strategies that work today with minimal technology investment.

4.4 Scaling the Wall — Overcoming Barriers to Financial
Advice and Sales in the Middle Market

Jim De Luca, LLIF,
Marketing Officer, Western & Southern Life

Janet Deskins, FSA, MAAA,
Consultant, Deskins & Associates

Dan Iannicola, Jr.,
President and CEO, The Financial Literacy Group

Gil Young,
Director, Research and Insights, Thrivent Financial
for Lutherans

What barriers to financial advice exist for the middle market? How do life insurance carriers overcome those obstacles to reach this underserved market? Come hear the results of a new SOA study on:

  • The types of financial information available.
  • Economic barriers producers and carriers must overcome.
  • The willingness of middle market consumers to accept advice.

Also, a panel of middle market experts will discuss their experiences in selling life insurance to the middle market and describe strategies for overcoming the hurdles encountered.

3:15–3:45 p.m.
Networking Refreshment Break with Exhibitors

Sponsored by Robert E. Nolan Company

3:45–4:45 p.m.
General Session

Outlook 2010: Your Money, Your World, Your Family… The Future
Jeff Thredgold,
Economic Futurist

Join us for an entertaining, informative, and humorous “tour” of the American and global economies, financial markets, education establishments, employment situation, retirement outlook, and more. Thredgold provides a clear and focused picture of what’s happening in the economy and how it affects the future of your finances.

Free evening to enjoy Washington, DC

 

Thursday, April 15, 2010

7:00–8:00 a.m.
Continental Breakfast with Exhibitors  

8:00–9:15 a.m.
General Session  

Implications of the Financial Crisis for Insurance Regulation
Therese M. Vaughan,
Chief Executive Officer, National Association of Insurance Commissioners

Given the recent financial turmoil, there are likely to be significant changes in the regulation of financial services. While insurance is not necessarily a target of those reform efforts, broader changes in regulation could affect insurance regulation as well. In addition, the environment may present opportunities to improve the existing statebased regulatory system. Join us to learn the implications for your business.

“Life” Goes On: Putting the Pieces Back Together in Washington
Thomas Crawford,
President, C2 Group, LLC

What do the imperiled economy, booming deficits, the retirement savings blowout, and an election year mean for politics, the agenda and the life insurance industry? Join Tom Crawford for a spirited overview of the economic recovery and the political environment in Washington and how that impacts our industry. He will discuss what we can do to counteract imminent challenges, such as probable income and estate tax changes and possible threats to the tax protected status of life insurance.

9:15–9:45 a.m.
Networking Refreshment Break andRaffle with Exhibitors

9:45–10:45 a.m.
Concurrent Sessions (Select One)

5.1 The Application and Information Collection
Joanne Collins, CLU, FLMI,
Second Vice President, Mortality Solutions,Transamerica Reinsurance

Peter Morris, FALU,
Principal Underwriter, USAA Life Insurance Company

Tia Goss Sawhney, FSA, MAAA,
Owner, TSStrategic Consulting, LLC

Andrew Vigar, FLMI, FALU,
Assistant Vice President and Director, Life Underwriting,Hartford Life

Learn essential information on life insurance information collection:

  • What questions are asked on the life application? Who asks them, and who should ask them?
  • How do you design questionnaires to ask the right questions and get the right answers?
  • Are current mortality markers sufficient? Do less invasive and/or equally effective markers exist?
  • Are Rx databases useful in mortality risk assessment?
  • And much more!

5.2 What the Tax Issues Mean for Insurance Products
Mandana Parsazad,
Senior Counsel, Taxes & Retirement Security, American Council of Life Insurers

Sit in on this lively discussion that will demonstrate the impact the latest legislative and regulatory tax issues will have on insurance industry products.

5.3 Earning Top Producers’ Business and Loyalty
Brooks Bradley,
The Bradley Company

Joshua E. Krutoy, CLTC,
Field Director/Financial Advisor, Northwestern Mutual Financial Network

As producers choose the companies with which they align, competition for top producers’ business is only getting tighter. Two top producers will discuss what home offices need to do to earn their business and maintain producers’ loyalty.

5.4 Finance Transformation: Things You Need to Worry About!
Wendy Huang,
Principal, Deloitte Consulting LLP

Jason Morton, FSA, MAAA
Principal, Deloitte Consulting LLP

Are you looking to improve business performance and shareholder value while actively improving operational effectiveness and efficiency? Then this session is for you! Learn what others have done to design and deliver a successful finance transformation program:

  • Understand approaches and principles to designing a successful program.
  • Gain insights on common pitfalls and how to avoid them.
  • “Ask the experts” on approaches to address challenges you currently face.

 

10:45–11:00 a.m.
Break

11:00 a.m.–12:00 p.m.
Concurrent Sessions (Select One)

6.1 The Social Media Puzzle: Current Practices, Future Direction
Stephen Selby, 
Director of Regulatory Services, LIMRA Services, Inc.

Todd A. Silverhart, Ph.D.,
Corporate Vice President, LIMRA

Social media is fundamentally changing the way people communicate and interact. This session will provide an overview of several key topics including:

  • How social media is used within the life insurance industry.
  • Forces changing the use of social computing.
  • Compliance issues related to communicating with the public using social media.

You will leave with a better understanding of the potential benefits and risks associated with this exciting new form of social interaction.

6.2 Financial Advice in the Affluent Market: How’s the Weather?
Jonathan Bulman, JD*, MBA, CRPC,
Financial Planner, Sagemark Consulting

(*licensed, not practicing)

Karen Terry, FLMI,
Manager, Product Research, LIMRA

It has been a stormy few years for all consumers, including the affluent who have more assets and more complex financial needs.

  • Who do the affluent turn to for their financial needs?
  • Has the recent economic climate altered their perception of their advisor?
  • How loyal are they to their advisors?
  • Where do life agents and brokers come into play?

In this session learn how the affluent, millionaire and ultra-high net worth consumers are thinking and how best to approach them.

6.3 Determining the Optimal Administration Alternative
Dave Keith,
CEO, se2

Grow revenue or cut costs? Or maybe something else, like block acquisitions, platform replacements or outsourcing. And when carriers are faced with the substantial challenges of increased competition, speed to market, and improved customer service, the need for an optimal administration model becomes apparent.

A carrier might continue to administer in-house, host the administration platforms, or transform to a business process outsourcer. Each of these alternatives has strengths and risks. What have others done when faced with this decision? And what were their results? Join us to find out.

12:00 p.m.
Conference Adjourns

 

Who Should Attend?
CEOs, vice presidents, directors, managers, technical staff and marketers, as well as others who are involved with life insurance product design, distribution and administration.

Register by March 17, 2010:  

  • LIMRA, LOMA, SOA, ACLI Member: $975

  • Non-Member: $1,375

Register After March 17, 2010:

  • LIMRA, LOMA, SOA, ACLI Member: $1,075

  • Non-Member: $1,475

 

Thank You to Our Sponsors and Exhibitors

Berkheimer Outsourcing provides document imaging, data capture, remittance processing and print and mail services for the insurance industry. Our suite of services offer unique solutions to help reduce costs and increase productivity. Visit us at www.work2berk.com.
   

Broadridge is a leading provider of investor communication services for the Insurance and Financial Services Marketplace. We provide a wide array of document management services that include development and production services that span both traditional print and mail or electronic archival and e-delivery. Some of our products include statement processing, contract production facility outsourcing and a complete fulfillment operation including traditional pick-and-pack or print on demand. www.broadridge.com 

       
Competiscan incentives our Insurance Producer, Consumer, and Business Owner panelists to collect and forward the direct mail and email they receive from Insurance Carriers and Financial Services providers.  Competiscan retrieves all of these direct marketing communications and places them into a centralized web-based portal.  As the established market leader, our web-based search utility indexes each direct marketing communication allowing our clients to access specific direct marketing campaigns of interest.  Competiscan’s comprehensive coverage is updated daily, and enables clients to react to competitors quickly.   With Competiscan, our clients are better informed to make their marketing campaigns even more effective. Visit us at  www.competiscan.com.
   
CSC has more than 30 years of experience in helping insurers reach their business goals. We provide a single source for technology and outsourcing solutions that address every facet of the insurance enterprise, including new business/underwriting, work management, distribution management, product development, claims, customer service, payout and policy administration. www.csc.com/lifeannuity
     

Europ Assistance USA is a premier provider of 24/7 global medical travel assistance, identity theft resolution, data breach response and beneficiary assistance services. Our multi-lingual, caring and resourceful assistance coordinators support individuals in times of emergency or distress. Our industry-leading services help carriers differentiate their products and deepen customer relationships. Visit us at www.europassistance-usa.com.  

     
First Empire Securities is a full-service, fixed income broker-dealer specializing in the needs to credit unions nationwide. We take a balance sheet management approach to providing long-term solutions. We also provide comprehensive analytics, regulatory guidance, strategic planning, market and product education. Visit us at www.1empire.com.
         
IBM Insurance Outsourcing Services is one of the largest third party administrators of life, health and annuity products in North America.  Our unparalleled team of insurance and technology professionals provides insurers with comprehensive administration and business management services with an emphasis placed on delivering the highest levels of quality and service.  IBM works with clients to transform back-office operations, simplify system complexities and achieve significant cost reduction. www.ibm.com/services/insuranceoutsourcing
   
LIDP Consulting Services, Inc., has served the life, health and annuity industry for over 30 years. The Administrator, from LIDP, provides policy administration, channel management, commissions and claims processing functionality. The Administrator is a 100% SOA enabled, real time, 24x7 solution for all individual, group, fixed, variable, equity indexed, annuity, life and health products. Visit us at www.lidp.com.
     

At NewRiver, our business is helping financial firms transition from paper to electronic disclosure — reducing compliance costs and risk while improving operations and increasing revenue. Only NewRiver provides the capability to extract, organize, and maintain information by fund CUSIP from EDGAR at the share class level and provide the automated processes and human oversight to ensure QA on every document filing every business day. We maintain a proprietary database that’s scalable and always up-to-date. NewRiver is your link to simplified investor disclosure. www.newriver.com  

     
Robert E. Nolan Company is an operations and technology consulting firm specializing in the insurance industry. For 35 years, Nolan has helped insurance companies achieve measurable improvements in service, quality, productivity, and costs through process innovation and effective use of technology. Please visit www.renolan.com to view original articles, case studies, and results from Nolan industry surveys.
   
Routledge, part of the Taylor & Francis group, publishes in the social science and humanities subject areas. We provide quality information and knowledge that enables our customers to perform their jobs efficiently, and contribute to the advancement of their chosen markets. Our customers are researchers, students, academics and professionals. Visit us at www.tandf.co.uk.journals/sact.
     
From property and casualty to life and health, SNL’s got it covered. GAAP Financials. Statutory Data. M&A and market share information. Key ratios and sector-specific reports. Comprehensive and proprietary news. SNL gives you all the tools you need to analyze every insurance company in the U.S. from top to bottom. Visit us at www.snl.com/insurance.
   
Standard & Poor’s is a leading provider of financial market intelligence. The world’s foremost source of credit ratings, indices, investment research, risk evaluation and data, Standard & Poor’s provides financial decision makers with the intelligence they need to make informed decisions. www.standardandpoors.com
                       
Sandard & Poor’s Financial Communications is a leading resource of Web-based and print investor education, as well as marketing and communications solutions for the financial services sector. We excel at combining relevant content with flexible delivery options to meet the changing needs of today's businesses. As part of The McGraw-Hill Companies, we leverage world-class content and data from Standard & Poor's, BusinessWeek, best-selling books from McGraw-Hill Professional, and more. Visit us at http://fc.standardandpoors.com
       

With annual revenue exceeding $5 billion, SunGard is ranked 435 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private businesses. Based on information compiled by Datamonitor*, SunGard is the third largest provider of business applications software after Oracle and SAP. Continuity, Insurance & Risk has recognized SunGard as service provider of the year an unprecedented five times.  

*January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com

     
Superior Mobile Medics is a nationwide paramedical company with a focus on superior customer service. Our philosophy is to offer innovative solutions, customized account management, and quick resolution. SMM delivers nationwide exam coverage from our ONE service location with a staff servicing all time zones. It’s all about a partnership and the ease of doing business with Superior Mobile Medics.  www.superiormobilemedics.com  
     
UCT is the global technology leader in providing software and services in support of data conversion and related data integration needs. Since 1992, we’ve been the leader in complex data migrations in the insurance industry. We reduce time frames and estimated costs by 40-60% and successfully convert in excess of 99.9% of data. Visit us at www.uctcorp.com
   
UTG is an insurance holding company and a member of a billion dollar financial services organization.  Through its insurance affiliates, UTG provides servicing on a broad block of life, health, and annuity products for both internal business as well as providing Third Party Administrative/Business Process Outsourcing support for other insurance carriers. www.utgins.com

Outstanding Venue

Renaissance Washington, DC Hotel
999 Ninth Street, NW
Washington, DC 20001
Phone: 202-898-9000
Reservations: 1-800–468-3571

Make your hotel reservations by March 17 using this link or by calling the reservations number and mentioning the group code “LimLima” to receive the low conference rate of $239 per night. A credit card is required to hold a room reservation. Cancellation must be made by 6:00 P.M. on the day of arrival to avoid penalty. Reservations received after March 17 will be accepted at the prevailing rate and on a space- available-only basis.

Continuing Education Credits
Conference sessions are eligible for CLU and ChFC continuing education
credits. Additionally, some sessions may qualify for SOA Professional Development credit and/or SOA Enrolled Actuary core and non-core credits. Visit the SOA Web site at: http://www.soa.org for more information.

For More Information:

LIMRA
Mary-Jo Adams
860-285-7798

mjadams@limra.com

LOMA
James R. Huffman, FLMI, ACS
770.984.6446
insops@loma.org

Society of Actuaries
Jay Semla
847.706.3624
jsemla@soa.org

American Council of Life Insurers (ACLI)
Linda Cunningham
VP Conference Development
202.624-2405
lindacunningham@acli.org

Refund Policy
All cancellations and refund requests must be received in writing. These requests carry a $75.00 U.S. administrative charge. Full refunds minus the administrative fee will be granted on written requests received no later than three business days before the meeting start date. No refunds will be granted if the request is received within three business days of the meeting. If for any reason a meeting is cancelled, LOMA will refund the total registration fee. However, LOMA will not be responsible for any travel, hotel accommodations or other costs incurred.

For More Information
For more information, call 770.984.6446 or e-mail insops@loma.org.

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