Overview

Who Attends

This session is for 2026 LIMRA Distribution & Marketing Conference registrants who are LIC members or prospective LIC members. LIC Members can also sign up for this as a stand-alone event without attending the Conference. This is a great networking opportunity for C-level or senior management in marketing, sales, and distribution at small to midsize life insurance companies and fraternals.

LIC Affiliates may send one representative if a sponsor of the meeting: please contact lic@loma.org for more information.

Highlights

The LIC Marketing & Distribution Committee Meeting is a stand-alone session on February 23, 2026, Day 1 of the LIMRA Distribution & Marketing Conference in Orlando. This session provides an opportunity for LIC members and other senior-level/C-suite marketing and distribution executives from small-to-midsize companies to network with peers, discuss challenges and opportunities, and share ideas specific to smaller companies.

The LIC Marketing meeting is free for insurance companies and fraternals to attend. The LIMRA Distribution & Marketing Conference that follows, February 23-25, requires a separate registration here. (Affiliate Members and service providers must be a sponsor in order to send a representative — contact Audrey Wittenburg at awittenburg@loma.org for information.)

The LIC Marketing session will begin with networking lunch in the meeting room, 11:30 a.m. on Monday, February 23, and will end at 3:30 p.m. For LIMRA Conference registrants only, LIC members can gather at the Kickoff Mocktail Meetup at 3:30 p.m. and LIC's Meet-Up at the LIMRA Welcome Reception that evening.

The featured presentation at the LIC Marketing & Distribution Committee Meeting will be "Capturing New Business Through Data-Driven Marketing Strategies," by TransUnion, including such topics as:

The importance of data hygiene
Identifying a company's customer personas
Accessing consumer data to identify new prospects that "look like" current customers
Accessing consumer data to identify underserved cohorts
How to use TransUnion data to differentiate your company among agencies in a world where products are commoditized and their focus is "top-line."
Insights on AI

In addition, the session will include attendee introductions and open discussion topics such as:

How are you integrating AI into your day to day marketing strategies and tactics?
Final Expense Replacement Activity
Overall lack of agent training, short time (gig) agents
Decreasing placement and persistency / increase in fraud
Sales shift to remote from face to face
Sales Training Needs and Third Party Admin relationships
Formal Test & Learn programs companies are using to validate use cases and efficacy for new tech capabilities

The LIC Marketing Committee session has its own registration form (complimentary); see the Register button on this page. Attendees who are coming in for just the LIC meeting will not be able to attend the Conference events beginning at 3:30 p.m. To sign up for the LIMRA Distribution & Marketing Conference, register here.

See Who's Coming

Registrants for the LIC Marketing Committee Meeting on February 23 include:

American Fraternal Alliance - Kate Shafer, Director
Atlanta Life Insurance Company - Trish Payne
Baltimore Life Insurance Company – Laurie Notari, Vice President, CHRAO
BetterLife – Matt Mikulcik, Chief Operating Officer
Equisoft - Michael Zelesnik, VP, Insurance Services
GBU Life – Jason Ray, Chief Sales & Distribution Officer
GBU Life – Katy Hylkema, Head of Marketing
GCU USA – John Luksa, National Sales Director
GCU USA – Lesley Mann, Chief Marketing & Operating Officer
Gerber Life – Katie Small, Senior Marketing Manager, Independent Distribution
GPM Life – John Barlow, Manager, Distribution
GPM Life – Laurie Morton, AVP, Agency Operations
Guidehouse - Fuad Butt, Insurance Technology Leader
Hoopis Performance Network – Miguel Taveras, Chief Sales Officer – EVP
illustrate inc - Miguel Ceron, AVP Business Development
KSKJ Life – April Sleyko, CMO
Liberty Bankers Insurance Group – David Decker, Senior Vice President, National Sales Manager Life Division
LIC – Audrey Wittenburg, Director of Operations
LIC - Dean Lambert, Executive Director
Life Insurance Company of Alabama – Janice Garrett, Marketing Director
LIMRA and LOMA – Jacquie Lucas, Assistant Vice President, Talent Solutions
LIMRA and LOMA – Bill Nash, Head of Member Relations & Sales
LIMRA and LOMA – Miguel Rodrigues, Member Solutions Director
Navy Mutual Aid Association - Megan Resh, Marketing Operations Manager
Royal Neighbors of America - Marie Young, Director, Marketing and Communications
Security National - Jason Richardson, Vice President of Home Service Companies
Trans World Assurance Company – Rusty Branch, Vice President/Director
TransUnion - Emily Lebowitz, Director, Insurance Marketing Solutions
TransUnion - Gene Miceli, Account Executive
zinnia - Ray Adamson

Registration

The LIC Marketing & Distribution Committee Meeting is included in your 2026 LIMRA Distribution & Marketing Conference registration. However, to ensure adequate seating and luncheon, we will require (complimentary) registration in order to attend this session. LIC Members also can sign up for just the committee meeting as a stand-alone event.

Registration Fees for the LIMRA Distribution & Marketing Conference
LIC Members attending the conference are eligible for the Member rate.

Early Registration Fee: (by January 30, 2026)
Members: $1,600
Non-members: $2,800

Standard Registration Fee (after January 30, 2026):
Members: $1,800
Non-members: $3,000

Attention Fraternals: Fraternal organizations that belong to the American Fraternal Alliance are eligible for a $100 discount on 2026 LIMRA Distribution & Marketing Conference Registration, sponsored by the AFA. Use the promo code AFAandLIC or the registration link at the AFA website. (This discount cannot be combined with any others, including the company group discount.)

Affiliate Members/Service Providers
Sponsorship will be required in order to attend the LIC Marketing & Distribution Committee session. For information please contact Audrey Wittenburg, awittenburg@loma.org.