LIC Articles

Published in LOMA's Resource magazine

Written by Jeff Shaw, Executive Director, LIC

2013

• May 2013 — Strikingly Different Strategies for JC Penney and Macy’s Demonstrates the Difficulty in Effectively Listening to Your Customers
• February 2013 —Life Insurance Companies are Sitting on a Treasure Trove of Social Media Content — They Just Don’t Know It

2012

• December 2012 —The Sales Magic Formula – What Life Insurance Agents Can Learn from Magicians
• October 2012 —Mumbai’s Dabbawala Lunch Delivery System Offers an Intriguing New Distribution Model for Life Insurance Companies
• June 2012 — How to Render the “Who’s the Customer” Debate Irrelevant
• April 2012 — What Life Insurance Companies can learn about the Hispanic Market from Oreo Cookies…in China!
• February 2012 — What Life Insurance Companies Can Learn from Apple’s Packaging

2011

• December 2011 — What Can Life Insurance Companies Learn from Steve Jobs’ Washing Machine
• September 2011 — Want to REALLY Change People’s Behavior? Cognitive Feedback Loops Coupled with New Technology Produce Astounding Results!
• August 2011 — REI’s Co-op Business Model Challenges Life Companies to Stop Keeping Some of Our Most Valuable Benefits a Secret
• June 2011 — JoS A Bank Clothier Provides Ideas for New Convention Promotions
• April 2011 — Oil Exploration and the Life Insurance Industry
• March 2011 — What Life Insurance Companies Can Learn from Mobile Phones and App Stores
• February 2011 — What Do Red Lobster and Rock Star Video Games Have to Do with Life Insurance?

2010

• December 2010 — “When You’re Here, You’re Family”—Olive Garden’s Lessons for the Life Insurance Industry
• November 2010 — How Collaborative Networks Can Add a New Element to Corporate Decision Making
• September 2010 — A New Approach for Motivating Mediocre Agents
• July 2010 — The Funeral Industry’s Success with Celebrant Services Gives Life Insurance Companies a Reason to Celebrate
• June 2010 — A Plea for Passion — Important Lessons from the Beer Industry
• May 2010 — Poor Presentation Skills Lead to More Than Just Bad Meetings
• April 2010 — The Irrational Exuberance of the Coke Brand
• March 2010 — Starmount Life — A Remarkable Journey from Retail to Insurance
• February 2010 — Jeffshaw711's Blog

2009

• November 2009 — Tech Not Just Coming, It’s Already Here
• October 2009 — North Carolina Mutual
• September 2009 — Lessons from Pixar
• August 2009 — Lessons from Takaful Could Spell Success for Fraternals
• July 2009 — The Life and Death Struggle for Survival in the Funeral Industry
• June 2009 — Silence Isn't Golden
• May 2009 — Underwriting for Today
• April 2009 — Opportunity Knocks
• March 2009 — True Blue
• February 2009 — Ripple Effect
• January 2009 — Price Points

2008

• December 2008 — Success Story
• November 2008 — Appealing Ideas
• September 2008 — Some Assembly Required