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Designed to help employees understand the economic underpinnings that support the
insurance and financial services industries, Intro to Economics provides
one of the clearest explanations of basic economic principles you're likely to find.
This seven-chapter book presents a broad overview of key economics concepts and
provides employees with a basic, but solid, understanding of how the economy and its
primary market structures work. Topics covered include
- The nature of economic constraints
- Production possibilities
- Market characteristics
- Supply, demand, and equilibrium
- Market structures
- Profit maximization
The book includes figures, graphs, and charts to illustrate and support the concepts
presented. Questions at the end of each chapter and a final quiz at the end of the book
test students' understanding of the material. This text is also part of the assigned study
materials for the Financial Services Environment (FLMI 351) course.
To order, download a textbook
order form
or contact
PBD Worldwide
Fulfillment Services
Phone: 1-800-887-3723
Fax: 770-442-9742
E-mail: Lnh@pbd.com
Web site: www.pbd.com
Item # ECN-10-98.
For more information, e-mail education@loma.org
or call LOMA's Office of the Registrar at 770-984-3761.
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