| LOMA 326: Financial
Services Marketing
Quick Reference:
Overview
Course Topics
Ordering
and Pricing Information
For
More Information
LOMA 326: Financial Services Marketing covers basic marketing
principles and the functions of marketing in a financial services
environment.
Course
Topics
Topics covered by this course include:
-
The
Marketing Environment
-
Marketing
Goals and Strategies
-
Organizing,
Implementing, and Controlling Marketing
-
Market
Segmentation and Target Marketing
-
Marketing
Information Systems and Research Projects
-
Basic
Product and Service Concepts
-
Product
and Service Development
-
Price
and Pricing
-
Customer
Behavior and Customer Relationship Marketing
-
Distribution
Channel Strategies
-
Promotion
and Advertising
-
Sales
Promotion and Publicity
-
Personal
Selling
The
FFSI Designation Program
The FFSI
program is a series of self-study courses, which can be taken
individually or as a group to meet your professional development needs. It
provides a broad and customizable financial services curriculum that will
enhance your skills and expertise both professionally and personally.
To Order Study Materials
and Enroll for Exams
To order the study materials for LOMA 326, download a textbook
order form here.
To find out more on enrolling for FFSI
examinations, contact your company's LOMA Educational Representative (Ed
Rep). If your company doesn't have an Ed Rep, or if you are an independent
student, you can find all the information you need on deadlines, ways to
enroll, etc. in the LOMA Education
and Training Catalog.
For
More Information
Contact LOMA's Office of the Registrar
Phone: 1-800-ASK-LOMA (option 1) or 770-984-3761
Fax: 770-984-6415
E-mail: education@loma.org
Back to FFSI Main Page
|
