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WINDSOR, Conn., Oct. 17, 2023—To meet the increasingly unique needs its members are facing, LIMRA today announced the expansion of its custom and consortia research program.

LIMRA’s Applied Research Solutions will offer consultative research design and delivery to clients looking for fresh insights and approaches to company- or industry-specific challenges. Leveraging the association’s broader industry benchmarking and topical research program, the Applied Research Solutions team will focus on helping clients develop a deeper understanding of issues impacting their business. Focusing primarily on informing product, marketing, and distribution strategies, the new expanded team will build upon LIMRA’s existing expertise to provide clients with data and insights they can apply to a wider range of business decisions.

“In a market where companies are facing significantly greater regulatory and economic challenges, and profitable growth is increasingly elusive, business decisions are riskier than ever before. LIMRA is uniquely positioned to offer our clients the benefits of an experienced research team and a deep, expert understanding of the industry landscape. This combination enables us to provide superior value to our members over general research suppliers and consultancies,” said Sean O’Donnell, senior vice president, and head of membership. “By expanding our custom research capabilities, we can help our members get more value from the association by applying this expertise to an issue of interest to either a consortium of members or an individual client’s specific situation.”

Along with O’Donnell and the existing custom research team, LIMRA has named two executives to support the Applied Research Solutions business:

• Lai-Sahn Hackett will lead the Applied Research Solutions research team. In this capacity, she will be responsible for consulting with clients to design creative and valid research approaches that will uncover actionable insights into changing market dynamics and help clients maximize opportunities to meet their business goals. Hackett has more than a decade of experience leading market research, product development, and process improvement engagements for large employers and service providers in the insurance industry.
  
  
• Michelle Lorenz will lead the Applied Research Solutions sales and consulting team. With more than 20 years of experience developing and selling custom research solutions for clients across a variety of industries, Lorenz recently joined LIMRA after being vice president, client solutions at SAGO. She will be responsible for building valued customer solutions and insights, with a focus on the overall client experience, for LIMRA members who engage the Applied Research Solutions team.

The insurance industry is currently experiencing an unparalleled period of transformation. The application of new technologies — along with a shifting distribution landscape and evolving consumer expectations — is impacting the industry in new and significant ways. For more than century, LIMRA has been delivering unique benchmarks and research to help its members navigate industry change. Applied Research Solutions enables the association to take that idea further and provide a more focused, tailored application of research expertise to address these emerging needs.

“As our members have increasingly transitioned to a data-driven approach in their business practices, the demand for credible insights and analysis has never been greater,” said O’Donnell. “We believe that our research expertise and unparalleled knowledge of the industry enables us to provide our members with unique value as they strive to meet new and rapidly changing expectations and needs.”

For more information, visit LIMRA’s Applied Research Solutions.

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About LIMRA
Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.