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Resource Magazine Editorial Calendar

2008:

Month

Editorial Focus

Thought Leadership Opportunities or  Advertiser Extras

Bonus Distribution

Ad close

Materials Due

 

January

 

2008 Industry Forecast:

The annual forecast for sales, premiums and profits for 2008, plus discussion of the major issues facing  the industry in technology,  service,
 and more.

 

 

Thought Leadership Forecast Article

An opportunity for suppliers to give their views on  insurance industry issues. Advertisers that place a full-page ad in this issue can have 300 words of editorial to give their views on  industry issues for a roundup article. Article will be supported by news releases, web posting  and the LOMA e-newsletter

 

LOMA Distribution Technology and Emerging Technology Conferences, Tampa , FL Jan. 28-Feb 3, 2008.

 

12/5

 

12/7

February

 

 

 

 

Speeding Service

From instant underwriting to e-signatures, insurers are looking for ways to speed service to customers.   A report on technology  that can help.


 

Speeding Service Sidebar

Advertisers that place a full-page ad in this issue can have 200 words of editorial to discuss how insurers can speed service.

Bonus: Website posting of this sidebar,  supported  by a news release.

LOMA Customer Service Conference, March 3-5, 2008, Orlando  .

 

1/4

1/8

March

Our Industry in 10 Years

A special long-range forecast  as to what our industry will be like in 10 years. Promoted by LOMA e-news, Website article  and news releases.

 

 

Long-range Forecast Sidebar

Advertisers of 1 page may contribute  250 words for a roundup  article on the long-range forecast of the future of the industry.  This roundup article will also be posted on our website and supported by a news release.

This issue will be distributed at the Life Insurance Conference and the Retirement Industry Conference, which are attended by over 1,000 top industry officials.

 

 

Direct distribution to ALL attendees at  these important conferences:

*The Life Insurance Conference, April  7-9, 2008, Las Vegas   

* The Retirement Industry Conference,  April 9-11,2008, Las Vegas .

(Last year, 1,000 top executives attended the Life Insurance/Retirement Conferences.

 

2/5

2/8

April

Strategic Management Issue: The Gen X and Gen Y Market

This issue will focus on top financial and strategic management issues.  We will look at how insurers are addressing the market potential for Gen X and Y, Hispanics and and underserved markets.  


Special Section: 2008Systems Forum Preview

This  will  preview the 2008 ACORD LOMA Insurance Systems Forum, to be held in May 2008 in Las Vegas . It will list exhibitors and include a special Exhibitor Showcase.

April advertisers of 1 page get a free  1/6 page Showcase ad.

OR:
Gen X and Y Roundup Sidebar
Advertisers of 1 page may  contribute  250 words on the potential for insurers to serve  Gen X and Gen Y  or Hispanics  

 

LOMA’s Financial Inforum , May 4-7, 2008, Bonita Springs , FL 

3/4

3/7

May

Technology Focus

We will explore the latest trends in technology and how they can help the insurance and financial services industry.

 

Systems Forum On-Site Show Issue plus  SHOW GUIDE

The combined LOMA and ACORD Systems Forum is the must-attend event for the industry. In 2008,  it will be May 13-15 in Las Vegas .    The May issue of Resource will have EXCLUSIVE distribution in the Forum attendee registration bags, and will include the Official Show Guide.    Exhibitors at the Forum are listed in this May on-site Show Guide issue of Resource; advertisers in this issue receive highlighted listings.

 

* The ACORD LOMA Insurance Systems Forum, May 13-15, Las Vegas , Mandalay Bay
(Direct distribution to all show attendees)

 

 

4/4

4/9

June

Professional Development

This issue will focus on how learning  and professional development improves the operations of today’s insurance and financial services companies.

 

Case Study Advertorial Section
Advertisers of one page or more are invited to contribute a 500-word article about how they helped an insurer improve its operations or profitability. 

 

 

5/5

5/8

July

Human Resources  Report

Recruiting and retaining  quality employees  is  a challenge in today’s economy. This issue will explore key human resource topics.

 

Advertorial:
Document Management
The Document  Management section will look at document management for insurers. Companies that place a 1-page ad will get a 1-page article about their solution.

 

6/5

6/10

August

Systems Forum Report  

Editorial coverage of the 2008  ACORD LOMA Insurance Systems Forum. A highlight will be an article summarizing technology announcements at the Forum.

 

Tech News E-Bonus for Advertisers
Advertisers in this issue will have their Systems Forum announcements  included in a bonus Resource Web site article that will also be promoted by a  news release.

 

7/7

7/10

September

Boomer Market Update
A report on how insurers  are taking advantage of  opportunities in the Baby Boomer market as the Boomers near retirement

PLUS:

Special Section:
Customer Service Trends

This will focus on the latest trends in customer service and call centers for the insurance and financial services industry.

Advertiser Option: Choose one of these:

200 words to comment on the boomer market potential, to be used  in a sidebar, which will also be posted on the web. *

Or:

Special Service Advertorial Section
. Advertisers of one page my have one page of editorial to comment on service.

 

*One-page advertisers

LOMA Annual Conference, Sept. 21-23, San Diego

8/5

8/8

October

International Insurance Trends
This issue will look at worldwide industry changes and the hottest markets around the world.

 

 
2008 Compliance & Market Conduct Conference,
date TBA

9/4

9/8

November

Emerging Technology Report

This issue will look into the future of  e-business and new technologies for the financial services industry.

. 

 

New Technology Advertorial
In the New Technology Advertorial,  advertisers  who provide a new technology can receive a full page of editorial (500 words) to describe it if they place a full-page ad..

 

Bonus: Showcase ad Preview of 2009 & Distribution Technology/ Emerging Technology  Conference, date TBA

 

 

10/3

10/8

December

LOMA Technology Directory

This issue will contain the printed version of LOMA’s Technology Directory, which contains information about software, hardware and technology-related services for the insurance industry.

 

Companies that are in the Directory and who advertise in this issue will receive highlighted listings and a logo in both the print version of the directory and in the electronic version on LOMA’s Web site.

Distribution Technology and Emerging Technology Conferences in 2009, TBA

11/3

11/ 7

 


Article and case study guidelines

A
rticles:
Submit proposals to the editor. 

Case Studies:
1-page studies: approx 500 words. 

 * * *


 



 

 

 * * *

Our Content:

Each issue contains a mix of articles on topics pertaining to the management of the insurance & financial services industry, including industry trends, technology, financial management, service, human resources and more.

Case Studies—
One page studies on how insurers have improved operations or service. See guidelines below.


* * * * 


Article Guidelines:

Feature-length Articles:

Should be an analysis, expert opinion, or explanation of a topic related to management or operations of the insurance industry. Must specifically contain insurance/financial services  related  content and examples.  Submit proposals to the editor. Length approximately 2,000 to 2,500 words.

Case Studies: 

Submit about 500 words. Must focus on an insurance company rather than the vendor. Must be from the insurer's perspective rather than the vendor. Quotes should be from insurers. Only one quote from vendor. (LOMA member insurers strongly preferred for case studies.)  Subject to editing.

Contact Resource:

Resource, LOMA, 2300 Windy Ridge Pkwy. Suite 600, Atlanta, GA 30339, resource@loma.org

Phone: 770-984-3718

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