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Resource Magazine Editorial Calendar



2010 Editorial Calendar

Month

Editorial Focus

Thought Leadership Opportunities or  Advertiser Extras

 

Bonus Distribution

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Materials Due

January

2010 Industry Forecast

The annual forecast for sales, premiums and profits for 2010, plus discussion of the major issues facing  the industry in technology,  service,
 and more.

 

Thought Leadership Forecast Article

An opportunity for suppliers to give their views on insurance industry issues. Advertisers that place a full-page ad in this issue can have 250 words of editorial to give their views on  industry issues for a roundup article.

Article will be supported by news releases, web posting and the LOMA e-newsletter.

.

 

12/4

12/8

February

 

 

 

 

Trends in Underwriting

What are the  current issues and trends in underwriting?



 

Underwriting Advertorials
Advertisers that place a full-page ad in this issue can have 500 words of editorial on Underwriting.
or

White Paper Section-Winter Package

For advertisers that place a full-page ad in this issue, we will summarize their white paper in Tech Trends and also post a summary and link to it on our web site for 3 months.

 

.

Distribution at the LOMA LIMRA Compliance  & Market Conduct Conference, March 24-26, Orlando

1/5

1/8

March

Preparing for the Future

What long-range issues confront our industry and how can insurers prepare to handle these issues? A special report. Promoted by LOMA e-news, Website article  and news releases.

 

 

Preparing for the Future sidebar

Advertisers of 1 page may contribute  250 words for a roundup  article on the long-range future of the industry.  This roundup article will also be posted on our website and supported by a news release.

This issue will be distributed at the Life Insurance Conference and the Retirement Industry Conference, which are attended by  top industry officials.

 

 

Distribution to  attendees at  these important conferences:

The Life Insurance Conference, April 13-15, 2010, Washington, DC,  

and

The Retirement Industry Conference,  April 11-13, 2010, Washington, DC.

.

 

2/5

2/8

April

Financial  & Strategic Management Issue

 

This issue will focus on top financial and strategic management issues affecting the insurance industry. 

Special Section: 2010 Systems Forum Preview

This  section will  preview the 2010 ACORD LOMA Insurance Systems Forum, to be held in May 2010  in Las Vegas.  It will list exhibitors and include a special Exhibitor Showcase.

March advertisers of 1 page get a free  1/6 page Exhibitor Showcase ad if they are an exhibitor.

and
Sidebar to Cover Story
Advertisers of 1 page may  contribute  250 words for a sidebar to the cover story.

 

 

 

Distribution at the 2010 LOMA Financial Inforum, which is May 16-19 in Bonita Springs, FL

3/4

3/8

May

Technology Focus Issue

We will explore the latest trends in technology and how they can help the insurance and financial services industry.

 

Systems Forum On-Site Show Issue plus  Exhibitor Profiles

The combined ACORD LOMA Insurance  Systems Forum is the must-attend event for the industry. In 2010,  it will be May 24-26 In Las Vegas.    

The May issue of Resource will feature an Exhibitor Profile section for advertisers. One-page advertisers get a  one-page profile article of 500 words..  This issue will be distributed to all  attendees at the Forum.

Advertiser Bonus: e-posting of profiles for advertisers.

 

 

Distribution to ALL attendees at The ACORD LOMA Insurance Systems Forum, May 24-26, Las Vegas, at the Mandalay Bay.

 

Plus: the LOMA Customer Service Conference, June 2-4, Orlando

 

 

4/6

4/9

June

Professional Development

This issue will focus on how learning  and professional development improves the operations of today’s insurance and financial services companies.

 

Case Study Advertorial Section
Advertisers of one page or more are invited to contribute a 500-word article about how they helped an insurer improve its operations or profitability. 

 

 

5/5

5/7

July

Human Resources  Report

Talent Management is  a key issue in today’s environment.  This issue will explore key human resource topics.

 

 

 

6/7

6/9

August

Systems Forum Report  

Editorial coverage of the 2010  ACORD LOMA Insurance Systems Forum. A highlight will be an article summarizing technology announcements at the Forum.

 

Tech News E-Bonus for Advertisers
Advertisers in this issue will have their Systems Forum announcements  included in a bonus Resource Web site article that will also be promoted by a  news release.

 

LOMA Emerging Tech & Distribution Tech Conferences, Fall -TBA

7/6

7/9

September

Customer Service Trends
This will focus on the latest trends in customer service and call centers for the insurance and financial services industry.

Special Service Advertorial Section. Advertisers of one page may have one page of editorial to comment on customer service.

 

 

 

LOMA Annual Conference, Sept. 12-14, 2010, Las vegas.

8/3

8/9

October

International Insurance Trends
This issue will look at worldwide industry changes and the hottest markets around the world.

 White Paper Section-Fall Package
For advertisers that place a full-page ad in this issue, we will summarize their white paper in Tech Trends and also post a summary and link to it on our web site for 3 months.

 

Distribution at the LOMA/LIMRA Latin America Conference, Oct. 27-28, New York City

9/6

9/8

November

Emerging Technology Report

This issue will look into the future of  e-business and new technologies for the financial services industry.

. 

 

New Technology Advertorial
In the New Technology Advertorial,  advertisers  who provide a new technology can receive a full page of editorial (500 words) to describe it if they place a full-page ad..

 

 

 

10/4

10/8

December

LOMA Technology Directory

This issue will contain the printed version of LOMA’s Technology Directory, which contains information about software, hardware and technology-related services for the insurance industry.

 

Companies that list in the Directory and who advertise in this issue will receive highlighted listings in the print version of the directory and a logo in the electronic version on LOMA’s Web site.

 

11/3

11/ 5

 * * *


 

 * * *


 

 


* * *

Our Content:

Each issue contains a mix of articles on topics pertaining to the management of the insurance & financial services industry, including industry trends, technology, financial management, service, human resources and more.

Case Studies—
One page studies on how insurers have improved operations or service. See guidelines below.


* * * * 


Article Guidelines:

Feature-length Articles:

Should be an analysis, expert opinion, or explanation of a topic related to management or operations of the insurance industry. Must specifically contain insurance/financial services  related  content and examples.  Submit proposals to the editor. Length approximately 2,000 to 2,500 words.

Case Studies: 
Submit about 500 words. Must focus on an insurance company rather than the vendor. Must be from the insurer's perspective rather than the vendor. Quotes should be from insurers. Only one quote from vendor. (LOMA member insurers strongly preferred for case studies.)  Subject to editing.

Contact Resource:

Resource, LOMA, 2300 Windy Ridge Pkwy. Suite 600, Atlanta, GA 30339, resource@loma.org

Phone: 770-984-3718

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