The Coming Revolution in Life Customer Acquisition
February 20, 2014. Recorded live webinar hosted by LOMA Resource, presented by Strategy Meets Action, and sponsored by Insurance Technologies. Strategy Meets Action shares the results of a recently conducted research study to assess how L&A insurers are preparing for a new age of customer acquisition. The study, in partnership with LOMA’s Resource magazine, addressed both business and IT initiatives in marketing and distribution. The scope covers marketing campaigns, distribution management, and sales processes such as needs analysis and illustrations, and the submission of the application.