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LOMA Introduces Newest Interactive Course in ALMI Designation

Marketing Course Provides Flexible Learning Option for Industry Professionals

ATLANTA — July 31, 2014 — LOMA today announced the recent launch of its latest highly-interactive online educational course, Marketing in Financial Services (LOMA 321), the third course in the Associate, Life Management Institute (ALMI®) program to be delivered in the popular self-paced online interactive format.

The course examines customer behavior, market segmentation and target marketing, product development, promotional strategies, and distribution strategies in the financial services industry.

Marketing in Financial Services offers an engaging new way for industry professionals to gain critical knowledge of the marketing process and to better understand the role of marketing in company profitability,” said Katherine C. Milligan, FLMI, ACS, senior vice president of LOMA’s Education and Training Division. “We are conscious of how many of today’s learners embrace technology and are pleased that we can deliver this important content to them in a contemporary format that appeals to their learning preferences.”

Marketing in Financial Services also offers industry professionals insight into how financial services companies create and sustain profitable, long-term customer relationships by identifying customer needs, developing products and services to satisfy customer needs, and maintaining relationships with customers over time.

Like other LOMA courses that have been created in the highly-interactive online format, Marketing in Financial Services blends extensive use of multi-media with learning activities and enables learners to understand and apply important insurance concepts and principles in their own jobs. Videos featuring industry experts provide “real world” commentary and examples of marketing in action within the industry. The course, which takes approximately 8–10 hours to complete, includes examinations at the end of each module.

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PR Contacts:
Catherine Theroux, 860-285-7787, ctheroux@limra.com

About LOMA
Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing and related products and services. To find out more about LOMA and the learning opportunities it offers, visit www.loma.org.