Troubled by Twitter? Flummoxed by Facebook? LIMRA and LOMA Offer Help to Financial Services Industry
WINDSOR, Conn., July 19, 2010-LIMRA and LOMA
are hosting a first-ever seminar for financial services leaders on
the various business opportunities and challenges that social media
presents on Aug. 26-27, 2010, in Windsor, Conn.
"Social media is possibly the most significant development in
marketing and communication in our lifetime, but adoption does not
come without risk and regulatory concern," said Jim Kerley,
president, LIMRA Services Inc. "Financial services companies are
struggling to determine how to best leverage the social media
platforms with sales and distribution, as well as home office
operations, while minimizing risk to their brand and adhering to
industry regulatory requirements. LIMRA and LOMA are pleased
to offer this unique forum to help our members effectively take
advantage of the new medium."
Our Social Media for Financial Services Seminar will
provide sales, distribution, compliance, IT and operations leaders
in the financial services industry the latest research and
strategies on implementing social media and its impact on
day-to-day, as well as long-term business success. During the
two-day seminar, industry speakers and technology experts will
share their share their experience and knowledge on the best
practices and common pitfalls on developing a company-wide social
media plan. The seminar offers its attendees the chance to
learn from industry experts, as well as from their colleagues in an
open, collaborative forum.
Experts from leading companies like Celent, Socialware and
LinkedIn will join LIMRA and LOMA to provide real-life examples of
how companies identified and overcame the obstacles to implement a
successful social media strategy. In addition, participants
will learn about the tools and training needed to help foster
strong communication practices using social media platforms and
have with a better understanding on the ways to better engage their
internal and external customers.
The seminar will blend presentations, expert panel discussions
and benchmarking opportunities to optimize the learning experience.
For more information or to register online, please
Note: Media are welcome to attend the seminar.
For more information or a press pass, please contact:
Donna G. Sullivan, 860-285-7875, firstname.lastname@example.org
Catherine Theroux, 860-285-7787, email@example.com
LIMRA is a worldwide research, consulting and professional
development organization that helps more than 850 insurance and
financial services companies in 73 countries increase their
marketing and distribution effectiveness. Visit LIMRA at www.limra.com.
Established in 1924, with 1,200 plus member companies in over 80
countries, LOMA is committed to a business partnership with its
world-wide members in the insurance and financial services industry
to improve their management and operations through quality employee
development, research, information sharing, and related products
and services. To find out more about LOMA and the learning
opportunities it offers, visit LOMA's Web site at www.loma.org