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Life Insurance Conference Examines Key Distribution and Marketing Trends

Atlanta, GA / Schaumburg, IL / Washington, D.C. / Windsor, CT-February 26, 2007- Life settlements, bank insurance, and consumer motivation are just some distribution and marketing topics on slate for the fifth annual Life Insurance Conference, April 16-18, 2007 at the Westin Peachtree Plaza Atlanta, GA.

The market for life settlements could reach $160 billion within the next several years and this product continues to be a hot topic of suitability, compliance and ethical debate. The Life Insurance Conference will present a variety of insights on the current state of-and future prospects for-this particular product and niche market.

Marketing life insurance through banks is a rapidly-growing distribution channel, yet many industry professionals are unsure of how life insurance fits into a bank's value proposition. Bestpractices in selling insurance through banks will be described and success factors explained.

In addition, attendees will hear more about the potential to generate an additional $9.5 trillion in new face amount among U.S. households who say they are underinsured.

Sponsored by LIMRA, LOMA, SOA and ACLI, The Life Insurance Conference is the fastestgrowing, most comprehensive forum in the industry. More than 600 attendees will convene in Atlanta to examine current issues and develop strategies for the future. For more information, visit http://www.loma.org/lifeconference.asp.

About LOMA
Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA's Web site at www.loma.org.

LIMRA International
LIMRA International is a worldwide research, consulting, and performance improvement organization that helps more than 800 insurance and financial services companies in 60 countries increase their marketing and distribution effectiveness. Visit LIMRA International at www.limra.com.

Society of Actuaries
The Society of Actuaries is an educational, research and professional organization dedicated to serving the public and Society members. The Society's vision is for actuaries to be recognized as the leading professionals in the modeling and management of financial risk and contingent events. Visit SOA online at www.soa.org.

American Council of Life Insurers
ACLI represents legal reserve life insurance companies and fraternal benefit societies operating in the United States before federal and state policymakers, insurance departments, and the courts. ACLI is governed by a Board of Directors--elected by its membership--which sets policy and guides the actions of the association. ACLI's members are the leading providers of financial and retirement security products covering individual and business markets. Visit ACLI online at www.acli.com.

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