Return to Homepage


Associate, Financial Services Institute

Available in: Chinese (simplified), Chinese (traditional), English


Companies in the competitive financial services industry need employees who understand financial products and the operational aspects of the financial institutions that create and administer those products. The Associate, Financial Services Institute™ (AFSI®) is an associate-level designation that recognizes and rewards the achievement of industry professionals who have completed five courses within the Fellow, Financial Services Institute™ (FFSI®) Program.

The AFSI rewards professionals who go beyond the basics in acquiring critical industry knowledge and provides for a higher level of customization in learning paths, based on job-specific learning needs.

AFSI courses provide a foundation of knowledge in areas such as:

  • Financial planning
  • Financial services products
  • Investment practices
  • The financial services environment


  • Compliance and Legal
  • Financial Services and Financial Planning
  • Institutional Investing
  • Marketing and Business Acquisition
  • Onboarding
  • Retirement and Annuities


Learners must complete three required courses and two electives to earn the AFSI designation.

LOMA 286 — Principles of Financial Services and Products

The major categories of financial services — cash management, credit, asset protection, asset accumulation and management, and asset distribution — form the framework for LOMA 286, which surveys banking, insurance, and investment products.

LOMA 305 — Personal Financial Planning

LOMA 305 provides an understanding of the concepts, decision-making tools, and applications involved in personal financial planning.

LOMA 311 — Business Law for Financial Services Professionals

LOMA 311 presents the basic features and principles of the legal environment in which financial services companies around the world operate.

LOMA 326 — Financial Services Marketing

LOMA 326 covers basic marketing principles and the functions of marketing in a financial services environment.

LOMA 335 — Operational Excellence in Financial Services

LOMA 335 presents financial services from the perspective of a company’s operations management. This course focuses on practical techniques to accomplish the everyday tasks of providing financial services as efficiently as possible.

LOMA 380 — Financial Services and Products for Organizations

LOMA 380 introduces a broad array of group insurance and employee retirement plans.


Level I: CertificateLevel II: AFSI
Required AFSI coursesElective AFSI courses — select two
Learners must complete three required courses and two electives to earn the AFSI designation.
PrinciplesFinancial PlanningInvestmentsLawMarketingManagementEmployee Benefits
LOMA 286LOMA 305LOMA 357LOMA 311LOMA 326LOMA 335LOMA 380
Level I: LOMA awards a personalized certificate to learners upon successful completion of LOMA 286 and LOMA 305.

Course Credit Notes

Learners who have credit for the discontinued courses below automatically receive FFSI credit for the applicable course category shown.

Financial Services program categoryDiscontinued course
InvestmentsLOMA 356
ManagementLOMA 351
  • The AFSI designation will be offered only through the end of 2015.
  • The FFSI designation will be offered only through the end of 2015.
  • LOMA 286 and LOMA 305 will be offered only through the end of 2014.
  • LOMA 326 and LOMA 380 will be offered only through the end of 2015.

Financial Services Events