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The Power of Facebook

Course Type: Short Online Course
Topics: Marketing & Business Acquisition, Social Media
Language: English


Over 1.4 billion people use Facebook — one out of every seven people in the world.

How are you leveraging this popular social channel to reach out to prospects, engage customers and build your brand? In The Power of Facebook, you'll learn proven strategies for creating compelling content, expanding your reach and building brand loyalty.

This practical and relevant course includes five, 15-minute lessons:

  • Stand Out: Create Your Account
  • Share: Earn Attention
  • Reach Out: Grow Your Audience
  • Customize: Promote Engagement
  • Analyze: Increase Your Impact
Course Objectives
  • Explain best practices for creating accounts and content.
  • Identify ways to connect with prospects and customers.
  • Identify strategies to launch Facebook campaigns, extend your reach and build brand loyalty.
  • Identify the types of advertising available on Facebook.
  • Track effectiveness and success measures.

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Contact us for more information about LOMA's training programs.