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LOMA to Honor Blue Cross and Blue Shield of North Carolina President for Leadership in Insurance Education
(from Resource magazine, September 1998)

LOMA will recognize Kenneth Otis II, President & CEO, Blue Cross and Blue Shield of North Carolina, for his contributions to ongoing employee education at the 1998 Annual Conference & FLMI Conferment in late September in Nashville.

Otis will receive the prestigious FLMI Insurance Education Award at the Monday morning conference session. The annual award recognizes individuals who make valuable contributions to LOMA’s FLMI Program and to insurance industry education as a whole.

According to William H. Rabel, Ph.D., FLMI, CLU, Senior Vice President of LOMA’s Education Division, "Since the late 1970s, Ken has been one of our most dedicated and supportive volunteers. He truly is a person who has changed LOMA as an institution. These changes have had a broad impact on the industries we serve — life and health insurance, financial services, and healthcare management. Through his wisdom and work in several fields, Ken has made significant contributions, most prominently in the planning and visioning arenas."

Otis has served both as a member and as chairman of LOMA’s Education Council, as well as on the LOMA Board of Directors. As council chairman in 1984, he installed the planning process that revolutionized the way the Education Division operates.

Tom Donaldson, FLMI, CLU, LOMA’s President and CEO, praised Otis’ contribution to the LOMA education program. "Many observers have remarked that the process Ken put in place is the most effective application of planning they have ever seen in any nonprofit organization — bar none. It resulted in our Associate, Customer Service and other cutting-edge programs and provided a framework for enhanced marketing and operations. The plan was far ahead of its time."

Otis was Executive Vice President of Colonial Penn when he began his LOMA activities. Later he joined Blue Cross and Blue Shield of Florida and then was named President and CEO of Blue Cross and Blue Shield of North Carolina.

Based on his experience with LOMA, Otis felt that the health insurance industry in general, and the 54 independent Blue Cross and Blue Shield plans in particular, needed an FLMI-type program. For almost ten years he pursued this vision until it culminated in the March 1997 formation of the Academy for Healthcare Management, a joint venture between LOMA, the American Association of Health Plans, and the Blue Cross and Blue Shield Association.

As a member of the board of directors for both AAHP and the Blue Cross and Blue Shield Association, Otis was in a position to encourage the formation of such an alliance. "Without Ken’s efforts, it is unlikely that the Academy for Healthcare Management (AHM) would exist in its present form," Dr. Rabel said.

James Bradley, executive director of AHM, added, "It’s clear that Ken recognized the need to provide cutting edge education and a recognized credential for health care professionals." The Academy is extremely proud to be associated with such a visionary industry leader."

The Academy has already registered over 3,600 individuals from 260 organizations in its introductory designation program, Professional, Academy for Healthcare Management, and anticipates launching its advanced designation program, Fellow, Academy for Healthcare Management, this fall.

Otis is known throughout the industry for his role in fostering professionalism and education, and is widely sought as a speaker and thought leader. He has made presentations at two LOMA conferences.


Click here for a list of other FLMI Insurance Education Award recipients.

 

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