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LOMA 320 covers marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.
Topics
Covered:
- Life and Health Insurance Marketing
- Introduction to Marketing
- The Marketing Environment
- Regulation of Life and Health Insurance Marketing
- International Insurance Marketing
- Planning Marketing Goals and Strategies
- Organizing, Implementing, and Controlling Marketing Activities
- Market Segmentation and Target Marketing
- Marketing Information Systems
- Marketing Research Projects
- Basic Product Concepts
- Product Development
- Pricing: A Marketing Perspective
- Customer Behavior
- Customer Relationship Marketing
- Distribution Channels
- Insurance Producer Licenses, Contracts, and Compensation
- Distribution Channel Strategies
- Personal Selling, Advertising, Sales Promotion, and Publicity
How
to Enroll
Simply log in to
LOMANET, LOMA’s internet-based system that allows students and
training administrators to access student information, monitor progress,
and enroll for exams. New student? Visit LOMANET at www.lomanet.org
and create an account today!
Ordering
Study Materials
Study Assignment:
Insurance Marketing (LOMA, 2010)
ISBN
978-1-57974-321-5
Test Preparation Guide for LOMA 320
(LOMA, 2010)
ISBN 978-1-57974-322-2
Optional printed textbook (not included
in bundled fee).
Insurance Marketing (LOMA, 2010)
ISBN
978-1-57974-321-5
PBD Order # 320-10-10
To order
a printed textbook contact:
PBD Worldwide Fulfillment Services
Order online! www.pbd.com
Tel: 1-800-887-3723 or 770-280-4178
Fax: 770-280-4150
E-mail: LNH@pbd.com
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