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FOCUS® Tracking System

Improve Your Bottom Line by Measuring Your Customers’ Opinions

Quick Reference:
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For More Information

LOMA's FOCUS® Tracking System provides a continuous way to measure your customers’ level of satisfaction, just days after the transaction takes place. A short survey is mailed to a sample of customers after they have completed a transaction with your company. This information is then compiled by LOMA and reported back to you on a monthly basis.

Rely on LOMA’s FOCUS® Tracking System to help you:

  • Maintain an affordable method to consistently track customer feedback about your company’s level of customer service
  • Monitor trends to see how your initiatives have affected customer satisfaction over the duration of the survey
  • Customize the survey to fit your company’s needs
  • Evaluate and motivate employees
  • Implement new strategies derived from unbiased analysis of the feedback provided by your customers

Measure areas that are of most importance to your company, whether it be CSR performance, service recovery, satisfaction with claims administration, or whatever your needs may be.

Resources

Sample Survey

Customer Satisfaction Technology Survey - Summary Report
Customer satisfaction is a performance metric, which most managers consider important, but which few companies really measure well.  To explore how the life insurance industry is addressing the issue of measuring customer satisfaction, LOMA conducted a survey of its member companies.

"Investing in Customer Satisfaction Improvements" 
If greater customer satisfaction results in more revenue and profit, then it makes sense to invest in improving satisfaction levels.  LOMA has the tools available to help your company quantify customer satisfaction and loyalty.

"The FOCUS® of Business is Customer Satisfaction"
Find out "what keeps our customers happy" and the world will beat a path to your company's door.  LOMA's Report of FOCUS® Customer Service Results (1992-1998) is an unparalleled industry benchmark to help unravel the customer satisfaction issue


"Believing What Can't Be Seen: Protective Life's Vision of Quality Service"
Some companies talk values.  Others talk quality.  Some even talk both.  But Protective Life Insurance Company, Birmingham, AL, is doing more than talking.  Read on in November's "Quality Product of the Month" to learn how this company is measuring the quality processes that support their values, mission, and their culture.

For More Information

Contact us at 770-984-3706 or 770-984-3739, or e-mail Surveys@loma.org

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