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FOCUS® Tracking System Frequently Asked Questions
How will the FOCUS® Tracking System benefit my company?
This survey system provides an ongoing measurement of your customers'
opinions about a specific type of transaction (i.e. revisions to policies,
claims, CSR performance, etc.). This is also a valuable tool for companies
that are trying to evaluate the impact of certain process changes on the ability
to improve satisfaction.
What do I receive by purchasing FOCUS® Tracking
System?
The cost of return postage and data entry is included, as well as a monthly
report (including a trend line analysis), and more periodic reports which
provide a more in-depth analysis of the results. Each
project is customized to your specific need -- what transactions are to be
addressed and what specific areas of customer satisfaction are to be measured
(timeliness, accuracy, responsiveness, etc.). Additionally, you can
further breakdown the study to gather more meaningful information (i.e. by
product line, regional office, etc.). Why should my company select LOMA's FOCUS®
Tracking System over another provider's service?
LOMA was established in 1924 and has been on the cutting-edge of customer
satisfaction research for decades. As a non-profit association we are able
to offer a more affordable alternative than other providers can. The
FOCUS® Tracking System is also typically a more economical option
than conducting such ongoing analysis in-house.
For
More Information
Contact us at 770-984-3706 or
770-984-3739, or e-mail Surveys@loma.org.
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