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FOCUS® Customer Opinion Survey Descriptions
Individual Life Insurance
- Compare new, long-term and lapsed
policyholders
- All survey administration costs
- Narrative report (including conclusions and
recommendations)
- Graphical display of results
- Multiple regression analysis
- Typical sample size: 2,500
Group Life Insurance
- Agent Broker
- Plan Administrator
- Narrative report (including conclusions and
recommendations)
- Graphical display of results
- Typical sample size: 1,000
Annuity
- Compare new and long-term policyholders
- All survey administration costs
- Narrative report (including conclusions and
recommendations)
- Graphical display of results
- Multiple regression analysis
- Typical sample size: 2,500
For
More Information
Contact us at 770-984-3706 or
770-984-3739, or e-mail Surveys@loma.org.
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