|
FOCUS® Customer Opinion Survey
|
|
Improve Your Bottom Line by Measuring
Your Customers’ Opinions
Quick Reference:
Product
Features
Types of Surveys
Resources
FAQs
Client Center for Current
Customers
For More Information
Our FOCUS®
Customer Opinion Survey takes a snapshot of your customers’ opinions and
provides insight into how well your company is providing customer service. It
emphasizes customer satisfaction, customer loyalty and service quality, which
have been identified as key areas to understanding why customers buy your
products and services.
Excellent Response Rate - This survey has enough
questions to provide adequate information to help determine your strengths and
opportunities for improvement, yet is short enough to provide an excellent
response rate (usually about 20%).
See How Your Company Compares
- Benchmark your company’s service
quality with other companies when you participate. This valuable service
measures your company with competing companies of similar size, in the same
geographic region, or leaders in the industry.
LOMA's FOCUS®
Customer Opinion Surveys can be customized to fit your company's products,
transaction types or other special needs within the following industries:
- Individual Life Insurance
- Group Insurance
- Individual Annuities
Resources
Sample
Survey
Sample
Bar Chart Report
Sample
Narrative Report
Customer
Satisfaction Technology Survey - Summary Report
Customer satisfaction is a performance metric, which most managers consider
important, but which few companies really measure well. To explore how the
life insurance industry is addressing the issue of measuring customer
satisfaction, LOMA conducted a survey of its member companies.
"Investing
in Customer Satisfaction Improvements"
If greater customer satisfaction results
in more revenue and profit, then it makes sense to invest in improving
satisfaction levels. LOMA has the tools available to help your company
quantify customer satisfaction and loyalty.
"The
FOCUS® of Business is Customer Satisfaction"
Find out "what keeps our customers happy" and the world will beat a
path to your company's door. LOMA's Report of FOCUS® Customer Service
Results (1992-1998) is an unparalleled industry benchmark to help unravel the
customer satisfaction issue
"Believing
What Can't Be Seen: Protective Life's Vision of Quality Service"
Some companies talk values. Others talk quality. Some even talk
both. But Protective Life Insurance Company, Birmingham, AL, is doing more
than talking. Read on in November's "Quality Product of the
Month" to learn how this company is measuring the quality processes that
support their values, mission, and their culture.
For
More Information
Contact us at 770-984-3706 or 770-984-3739, or e-mail Surveys@loma.org.
Related products
Back
|
