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FOCUS®
Customer Opinion Products
Improve Your Bottom Line by Measuring
Your Customers’ Opinions
Interactive Overview of FOCUS - View a
recent Webinar highlighting the various aspects and benefits of the LOMA’s FOCUS®
Customer Opinion Products by clicking here! You can also
download the PDF here.
It’s no secret that
improving customer service is a worthwhile investment. But the key to an
effective investment is knowing where your company should implement customer
service improvements. LOMA’s FOCUS®
Customer Opinion Products can provide
you with data that will help you make better decisions about your customer
service initiatives.
- Learn which areas specifically may be causing
problems
- Find out where your company is failing to meet
or exceed your customers’ expectations
- Discover which areas are most important to
your customers
Knowing what drives customer satisfaction and
implementing programs to improve it can really help your bottom line. Satisfied
customers:
- Are more likely to buy additional products
from your company
- Cost less to retain than the cost of obtaining
new customers
- May send other customers your way – by
describing their positive experiences with their friends
FOCUS®
Consortia - this is an affordable way for insurance providers to benchmark their
levels of customer satisfaction and loyalty against other providers.
Specific consortia focus on group pension, individual life and health, group
insurance, annuities and more.
FOCUS®
Customer Opinion Survey – Take a snapshot of the level of customer service your company provides. This
standardized survey probes into areas that are of utmost importance to financial
services companies and allows you to benchmark your results with the results of
other companies.
FOCUS®
Tracking System – An easy way to
monitor your customer service initiatives on an ongoing basis. Receive periodic
analyses and recommendations based on the compiled data.
Data Analysis and
Linkage Reporting - Let LOMA analyze the data you have already collected
to uncover factors that drive employee or customer satisfaction.
Customized Surveys - We can consult with
you on specific issues your company is facing. Call us today to discuss
your needs.
LOMA has been conducting customer opinion surveys
for the financial services industry for over 10 years. We are experts in
developing surveys and other kinds of measures to meet your needs and gauge your
internal strengths and weaknesses. In addition to developing and administering
measures and compiling the data for you, LOMA will also provide unbiased
analyses and work with you to implement solutions. The information we generate
helps you plan and target resources better as you work to improve your
organization.
Don’t
delay! The sooner you apply LOMA’s organizational assessment products
to your customer service initiatives, the sooner you’ll be able to implement
targeted strategies for improving your company’s effectiveness.
Managing Customer Satisfaction - View an On
Demand Webinar Now (LOMA Members Only under Research and Knowledgebase) or
Download
Presentation (PDF).
For
More Information
Contact us at 770-984-3706 or 770-984-3739, or e-mail Surveys@loma.org.
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